February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Sr. Product Manager, Mobile
Generating more revenue may be the goal, but driving more app downloads is the key to reaching this goal. Once a customer installs your app, you can reach them at any time on any day. With the proper strategy, you’ll be able to re-engage these customers for a long time.
• Drive more downloads and increase consumer app retention
• Understand app promotion on mobile web
• Treat notifications as owned media
• Offer relevant content to encourage repeat visits