eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Alison Herzog

Marketing Director, Global Social Business and Digital Strategy

2:15 PM Using Voice Of Customer To Drive CX Design

With over half of the world’s population online and digital natives flooding the buyer base, the way organization’s listen to and use their Voice of Customer data has to evolve. Customers expect a frictionless experience in their channel of choice, and expect businesses to know who they are and what their needs are before they take a seat at the buying table. To truly understand buyer base, companies will need to leverage this increasing volume of data coming at them, evolve it to include leading edge tech that didn’t exist before, all in an effort to hear the customer and provide meaningful value that drives ROI. 

Join Alison as she reviews:
• The most important places to listen, and how to connect at the right moment 
• Selecting technology to hone in on the ideal customer
• How to fold VoC back into your business model for winning results

Check out the incredible speaker line-up to see who will be joining Alison.

Download The Latest Agenda