February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Alison J. Herzog leads global social business and digital strategy at Dell, with a focus on enterprise strategy and CX. At Dell, Alison has been recognized as one of the most influential women in digital marketing, a “Mover and Shaker”, and as one of ten successful women in the digital sector who destroyed the glass ceiling. Alison led integration in social and digital at Dell through the largest tech acquisition in history and has a reputation for digital transformation. She thinks big, moves quickly, and leads with heart.
Alison received her Bachelor of Science and MBA from the Marriott School at Brigham Young University where she also served as the Executive Vice President of Social Media and Communications. In her free time, she enjoys spending time with family, running, and traveling.
Check out the incredible speaker line-up to see who will be joining Alison.
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