February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Eyeconic Head of Marketing
Any way marketing can strategically increase funds for customer acquisition is a win. Especially when they’re backed by their organization’s CFO. Through a touch of random luck, an openness to transparency, and a game face for collaboration, Eyeconic has learned how to embrace the almighty forces of finance to form a relationship that’s elevated our marketing strategies to new levels through their following experiences:
•Bridging the Gap: We discovered what the finance team and the marketing team both really care about and took advantage of what we found.
•Making Nice with Finance: Learning when to pull in your finance folks and turn a stakeholder into a partner.
•Mo’ Money: How Eyeconic found themselves on the receiving end of additional funds to close out a year.
•Build on Honesty: Don’t be so in love with past tactics that you miss opportunities for improvement. At Eyeconic, we are honest with ourselves about things that didn’t work and finance became an accountability partner.