eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Courtney Fadjo-Biro, Senior Director, Growth Marketing at Zenni Optical
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Courtney Fadjo-Biro

Senior Director, Growth Marketing
Zenni Optical

Check out the incredible speaker line-up to see who will be joining Courtney.

Download The Latest Agenda

Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021

4:45 PM PANEL DISCUSSION: Change Of Plans: Evolving Your KPI’s and Targets to Match Evolving Customer Behavior

The way in which retailers approach their planning cycles and methods was forced to change in 2020. Hear how this group of retailers shifted their strategy, adjusted their KPI’s and even developed new sets of metrics to align with the new retail environment.

Panelists will review ideas for:

  • Assessing how people are engaging over time and how are they evolving in their behavior  
  • Understanding what is important to your customer base and continuing to evolve in your market 
  • Using your data as well as third party data to create a complete customer picture · Reworking old timelines and plans to be more fluid and flexible in today’s unpredictable environment 
  • Getting buy-in for this new way of thinking and ensuring all stakeholders are clear on the goals and vision 

Courtney Fadjo-Biro, Head of Growth Marketing, Zenni Optical