eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Mark Deruyter, VP, Digital at Implus
Implus Logo

Mark Deruyter

VP, Digital

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021

4:55 PM PANEL DISCUSSION: Evolving Your Shipping And Fulfillment Strategies To Meet Unprecedented Digital Customer Demand

Shipping and fulfillment has never been a more talked about key to success in eCommerce. In this session, experts who are “in the trenches” tell you how they are:

  • Balancing customer demands for shipping and fulfillment with the potential impact on your business
  • Ascertaining whether retailers are putting unnecessary pressure on themselves around delivery expectations (determining whether two or three days would be acceptable v. next day), as customers have come to understand there are delays in shipping during the Pandemic
  • Impacting margin and profitability from a back-end perspective
  • Avoiding as best as possible to not pass new shipping increase charges to the customer to move product

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

4:45 PM Presentation: How To Best Manage Advertising Across The New "Walled Garden" Eco-System

As the walled garden ad eco-system grows (first Google then Amazon and now Walmart and Target have their own ad platforms), how can you advertise effectively? Hear how one brand is approaching this challenge head on. Walk away with ideas for: 

  • Determining how to partner with closed eco system advertisers
  • Extracting insights from these providers is becoming increasingly difficult, what are you doing to tackle this issue?
  • Ensuring brand image is not negatively impacted by lack of transparency
  • Avoiding an over-reliance on 1 or 2 closed eco-systems like Google or Facebook and looking to other advertising options as well