Mark Deruyter has held key leadership positions focused on digital marketing, ecommerce and consumer experience for companies such as: Columbia Sportswear, Under Armour, Guitar Center, Microsoft and Onlineshoes.com. While at these companies, he has managed either directly or via a team the website, merchandising, product assortment, analytics and performance advertising programs.
Mark's unique value in retail and consumer goods is the ability to lead and drive change from a product/price focus towards a lifestyle/consumer focus while increasing conversion, acquisition and retention at a profitable scale. It's his belief that in today's retail environment, it's important to make the consumer the hero while the retailer is the inspiration. The foundation of this strategy is data and the ability to view and measure the consumer. This strategy can be applied to products ranging from toys, extreme sports, outdoor gear, shoes, specialty foods and apparel.
Check out the incredible speaker line-up to see who will be joining Mark.