eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Claire Lin

Sr. Director, Global Marketing & Merchandising

4:20 PM Anyone Can Slash A Price, But Does Your Marketplace Strategy Deliver Value?

With the growing complexity in the e-commerce landscape and a multitude of channels, maintaining a consistent brand image while competing for customer attention is an uphill battle. 

As the leading global tech marketplace, Newegg believes that the mission of the ultimate customer experience starts with the right partnerships and planning. Through targeted strategies utilizing storytelling to reinforce brand values, companies are able to expand their reach to drive sales and loyalty, beyond the simple promotion. 

In this session, you will learn:

• How telling the right story to the right audience drives loyalty and sales
• The risks of price degradation without a long tail growth strategy 
• What happens when the pursuit of customer experience shapes partnerships and practices 

5:00 PM eTail Tonight: Niche Marketplaces And Hitting Your Exact Target

With marketplaces focused on specific products and businesses popping up everywhere, what exactly make makes them successful? How did they get started and what are their lessons learned? A divers group of panelists will walk you through:
• How niche marketplaces can help your brand grow its bottom line
• Balancing features of niche marketplaces and understanding how the marketplace may better attract an exact target
• Using marketplace search algorithms to understand who your ideal customer is—how is your product popping up with keywords?
• Turning new “niche marketplace” customers into permanent customers—getting a deep understanding of the customers and what products they may want more of 

Check out the incredible speaker line-up to see who will be joining Claire.

Download The Latest Agenda