eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Mahmoud Arram

Co-Founder & CTO Bluecore

Mahmoud Arram is the co-founder and CTO of Bluecore, the leading retail marketing platform. As CTO, Mahmoud works with some of the most prominent retail brands within the Internet Retailer Top 50 to unlock the full power of Bluecore’s platform. Mahmoud is also responsible for formulating and guiding the technology roadmap for Bluecore’s products and services, and works closely with the partnerships team to define the vision and integration points of Bluecore in the larger marketing tech ecosystem with strategic partners. 

Prior to Bluecore, Mahmoud led the engineering team at Moda Operandi, the premiere luxury fashion ecommerce retailer. In that role, he was responsible for building the company’s email infrastructure, revenue and reporting systems, multi-currency order calculators and onsite merchandising tools. Prior to Moda Operandi, Mahmoud worked as a software architect at Allurent, where he designed merchandisable shopping experiences for online retailers. While there, he was on the team that led the transition to a SaaS business and implemented Allurent’s radically simple integration strategy.

Check out the incredible speaker line-up to see who will be joining Mahmoud.

Download The Latest Agenda