February 19 - 22, 2019
JW Marriott, Palm Springs, CA
2:15 PM Selling At The Speed Of Social Media Culture: How zulily Works Around The World To Stay Ahead Of Memes, Milennials And Instagram
There’s no question that social media is a key area for retailers looking to grow their business. But the channels aren’t just a way to sell products to consumers – trending topics can give retailers an insight into the consumer zeitgeist and to see what sells.
In this innovative case study, retail veteran and zulily VP of home, hardlines and licensing, Kerry Gibson Morris, discusses how zulily grew to 6.1 million active customers by working with global vendors by:
• Quickly taking advantage of cultural trends driven by social media and younger customers
• Highlighting must-have items that are oh-so-Snapchattable , and skyrocket demand from Millennial shoppers…particularly the exploding “DIY” community propagated by Instagram communities
• How zulily, a billion-dollar etailer based in Seattle, WA, built its own global vendor operations portal to empower a team of merchants and vendors alike to move quickly and even anticipate trends, and give customers unique goods based on data