February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Chief Product Officer
You are watching your favorite TV show and you can’t seem to put the remote down. Ever since that first pilot episode years ago, you’ve become an avid fan. The secret to crafting a successful narrative and keeping your viewers engaged is having all the elements of a true story arc. Similarly, creating a compelling narrative for your brand is critical to attract users, gain customer adoption and keep them coming back for more!
FabFitFun, one of the largest subscription boxes for women, is no stranger to this concept. David, its Chief Product Officer, discusses how FabFitFun is creating its own narrative and growing their community of loyal customers in the U.S. and Canada.
This session is hosted by Iterable.