eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Noa Cohen

VP Marketing Communication & Content

3:00 PM Case Study Remix: Cover Me! Why eCommerce Brands Are Struggling With PR

Fake news! Influencers—macro and micro! Bloggers! What is the role of a PR firm in 2019 and do we even need one? Join Noa as she discusses concepts (small vs. big) as to why eCommerce brands still need in the PR coverage in a world where everyone seems to have a voice:
• What kind of stories work and what don’t
o Brand vs. sales 
• How to create PR stories with zero budget
• Who are the journalists you need to cover and what do they care about

Check out the incredible speaker line-up to see who will be joining Noa.

Download The Latest Agenda