eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Carissa Ganelli


2:15 PM Business Messaging: Meet Consumers Where They Are

Millions of businesses rely on SMS to communicate with mobile consumers. Flash sale notifications, electronic receipts, and order status updates are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join Carissa Ganelli, CDO of Subway, to learn about the future of messaging and how Subway is already using this technology to reach their customers.
• Key Updates: Understand how RCS Business Messaging will change SMS
• Proven Results: Increase customer engagement and personalization with RBM
• Mobile Reach: Engage with mobile customers more effectively
• The Future: Prepare your brand for the future of messaging based on Subway's experience with the technology

2:20 PM Panel Discussion: Upping Your Game In The Retail Renaissance

Listen and be inspired by three unique brands who are rethinking their online and offline strategies to compete in today’s ever-evolving and exciting retail market. 

Check out the incredible speaker line-up to see who will be joining Carissa.

Download The Latest Agenda