eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Alex Banys, Sr. Director, Global eCommerce Digital Marketing at Specialized Bicycle Components
Specialized Bicycle Components Logo

Alex Banys


Sr. Director, Global eCommerce Digital Marketing
Specialized Bicycle Components

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Transform UX + MERCHANDISING SUMMIT

Monday, February 24th, 2020


8:55 AM Keynote Panel: Maximizing Your Online Merchandising: Unifying Search And Product Recommendations

How can you use a customer’s search behavior to inform your merchandising? What are the ways that retailers are personalizing their product offerings based on browsing patterns and data? This panel answers these questions and presents actionable, detailed ways to maximize your online merchandising strategies.  Receive take-aways from Levi Strauss and Lands’ End as they present ideas for:

  • Ensuring preview search has the most relevant products and content to draw in the browsing customer
  • Programming natural language processing for specific inquiries for top products to surface
  • Using AI to generate accurate merchandising opportunities for customers’ individual preferences 
  • Funneling through products to ensure surfaced products become more tailored as customers browse

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


2:50 PM Panel Discussion: Keeping Loyalty Relevant: Meeting (And Exceeding) Customer Expectations Today

This panel puts the post purchase process and loyalty at the forefront. Go beyond developing standard retention programs to shape strategies that drive real long-term engagement. Heads of CRM and customer engagement major apparel companies like Athleta and Vera Bradley walk through their loyalty programs.

  • Knowing customer preferences to push offers and promotions that keep them engaged, and build connections 
  • Deciding if your customer base is ready and willing to pay for a membership program—and what perks may it entail
  • Experiences for “members-only”: what exclusivity is featured and how community is being built around membership and loyalty programs
  • More than free shipping: what perks are customers are really valuing as brands keep raising the stakes? What is meaningful loyalty today? 
  • Determining what drives loyalty for the next gen customer: how to reduce a dependency on promotions