Erica Hermosilla is the Senior Manager, CRM & Loyalty at DSW Inc. She is responsible for managing DSW’s direct mail and email programs, newly re-launched DSW VIP loyalty program, and offer strategy including gift with purchases. In her role, Erica is focused on driving retention, loyalty, and engagement to DSW’s 25M+ VIP members. Erica has been with DSW for the last 5+ years, with previous experience as a Strategist at a digital marketing agency.
Check out the incredible speaker line-up to see who will be joining Erica.
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