Erica Hermosilla

Senior Manager, CRM & Loyalty DSW

Erica Hermosilla is the Senior Manager, CRM & Loyalty at DSW Inc. She is responsible for managing DSW’s direct mail and email programs, newly re-launched DSW VIP loyalty program, and offer strategy including gift with purchases. In her role, Erica is focused on driving retention, loyalty, and engagement to DSW’s 25M+ VIP members. Erica has been with DSW for the last 5+ years, with previous experience as a Strategist at a digital marketing agency.