eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Reports & Studies

Pathways to Loyalty and Post-Purchase Success

After customers complete a purchase, many retailers lose connection with their customers and control over the conversation. Retailers who want to improve retention and drive loyalty must engage customers in sophisticated ways post-purchase. According to our recent survey of 100 retailers, most claim ‘improving the post-purchase experience’ is a top priority. See how they are turning that belief into action to satisfy and retain their modern consumers.

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Elevating Advocate Marketing with the Five Types of Referral

Referrals are one of the most powerful channels that your brand can leverage, that is, if you understand how. In this concise report, Extole and eTail walk you through the key takeaways from their webinar on exploring the 5 types of referral. 

Learn what they are, and where each one can be brought to bear for maximum effectiveness when you grab your copy of this awesome new report. 


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3 Keys To International Growth for Retailers


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Recent data from the Centre for Retail Research reveals that online retail will remain one of the main sources for revenue growth in European markets in 2017. Featuring insights from a survey of 79 European retail executives, this data illustrates that retailers are hungry to harness the power of e-commerce to expand into other markets around the world. As the following deep-dive into our survey suggests, it’s up to retailers to identify and seize online opportunities beyond the borders of their primary markets.


Key topics include:

  • Types of retailers that participated in the study
  • Key markets for European retailers
  • Planning and executing expansion into new markets

Why Top Retailers Are Adopting Performance Marketing


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This report benchmarks the digital retail industry including the adoption and management of performance marketing programs such as partner marketing alongside other marketing tactics. The fundamental principle of performance marketing is that all activities should be tracked, measured, recorded and rewarded based on their performance—such as a click-through or conversion. The results analyzed in this report were gathered from survey responses over the summer of 2016 from a large range of executives representing leading retail brands.


Key topics include:

  • Acquisition and Retention Strategy Across Channels
  • ROI & Measurement
  • Spend Across Marketing Channels

How Retailers Can Master Email & CRM


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The key to a good event is getting everyone engaged, and we accomplished just that at eTail East’s Pre-Conference Email & CRM Summit. 


Key topics include:

  • Selecting The Right Systems
  • Using Triggered Messages
  • Successful Content Strategies

Five Insights into the Omnichannel Landscape


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The 2016 eTail East Benchmarking Survey was conducted at the eTail East event, where 98 leaders in multi-channel (58%), pure-play online (35%), in-store only (1%) and other (6%) types of retail were polled to determine the depth of importance omnichannel has for their businesses. This report outlines the five key insights the survey revealed about the omnichannel landscape.


Key topics include:

  • The top metrics retailers are seeing success in
  • How essential omnichannel strategy is to a business
  • The best ways to invest in digital marketing channels
  • Greatest omnichannel challenges facing retailers
  • The most important benefit of omnichannel strategies

The eTail West Director's Report 2017


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Omni-channel shopping capabilities can make or break brick and mortar businesses. Smartphones are taking over desktop revenues: by the end of 2015, 40% of eCommerce transactions were done on multiple devices, and are expected to grow 70% by 2017. Retailers need to redesign their online buying experience to reflect the fact that the majority of users visit them via multiple devices. Campaigns must be activated on all devices and all properties fully tagged to leverage mobile and desktop. Frictionless shopping is key.

[Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers


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The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

The 2016 Retail Holiday Readiness Report


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The sizes of the opportunities available to brands during the holidays are mirrored by the amount of competition around them. As more and more retailers compete digitally, the brands that will successfully cut through the noise in their customers’ inboxes and social feeds will need to take the time to invest in an approach that is as personal as it is dynamic. This holiday season, digital marketers are looking to roll out email campaigns that are targeted, personal, and most importantly, meaningful.


Key topics include:

  • When to begin holiday campaigns
  • Popular strategies to improve conversions
  • Benefits of triggered emails

[Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers


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Retail brands are constantly refining their commercial capabilities and marketing capabilities. 2016 is no different, as retailers are shifting their marketing budgets and technology investments to better connect with consumers across their increasingly non-linear paths to purchase. The goal is simple: to create a seamless, enjoyable shopping experience across the spectrum of digital and offline commercial channels.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. This year, Wpromote, Extole and Olapic are concentrating on mid-market retailers with annual revenues from $100-500 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises


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Thanks in large part to the proliferation of digital commerce channels and new-age technologies, the retail landscape is more competitive than ever. Large retailers with global footprints are under siege by smaller, more agile brands that are seizing competitive advantages wherever they can find them – from more engaging shopping experiences to smoother fulfillment.

Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on large retailers with annual revenues above $500 million, this report analyzes how brands are seeing success with mobile, social, and website performance optimization.

[Whitepaper] The Changing Landscape of Omnichannel Retail Marketing


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Retail brands are tirelessly chasing after a new holy grail: smooth, effortless, and enjoyable shopping experiences across all channels. However, the pursuit of great omnichannel shopping experiences can be difficult, requiring significant investment in new technologies and a shift in strategic focus. Let’s face it; it’s extremely challenging to create consistently great capabilities across desktop sites, mobile sites and apps, social media, and a myriad of other channels.

So how are retail brands rising to this challenge? eTail’s latest whitepaper, created in conjunction with RetailMeNot, highlights how brands are reshaping their strategies and investing in new technologies to create the best possible omnichannel experiences.


The paper explores:

  • How mobile is gaining on incumbent technologies as a key commercial and marketing priority
  • How well brands are using data for personalization and predictive marketing
  • How far along brands are in the adoption of next generation digital capabilities, like programmatic marketing

Download The 2017 Attendee List

Who Will You Meet at eTail West?                           

eTail is more than just senior marketers. Every decision maker tasked with driving a better customer experience and increasing their bottom line is here. Click to see the companies they represent.

eTail is all about networking. From multiple receptions, breaks, and even video games - we're bringing people together with every chance we get.  

The Business-Critical Impact of Experimentation


The Business-Critical Impact of Experimentation 
reveals how testing plays a critical role in revenue growth within the retail industry, identifying trends such as:

  • contributions of 20% or more to commerce growth
  • noticeable benefits to early adopters
  • testing across all phases of the customer journey

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