February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
This report, based on a survey of marketing leaders at top business to-consumer (B2C) brands, explores the barriers marketers’ encounter in effectively utilizing their customer data. The findings reveal a telling challenge: 81% of marketers rate their technology infrastructure as only adequate for now, partially adequate, or inadequate in supporting data-driven marketing initiatives.
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