The Future of Data-Driven Advertising in Media & Publishing

Discover how media companies are future-proofing their revenue strategies in our latest report. Based on a survey of 100 industry leaders, the findings reveal that 92% expect advertising to remain a primary revenue model, with 69% enhancing data analytics capabilities. Learn how publishers are leveraging first-party data and various revenue strategies to drive growth. Essential for those seeking the latest trends and strategies in retail and ecommerce. Gain insights into audience engagement, data-driven advertising, and industry benchmarks.