Main Day 2: Wednesday, March 1 Designing Digital Experiences For A Customer-First World

Join the Criteo team for a seated/plated lunch during eTail on Wednesday – March 1, 2023 at 1:00 PM featuring retail Partner, Overstock. Angela Hsu, Chief Marketing Officer, will speak with Ned Samuelson, Managing Director of Criteo’s Growth business on how Overstock is strategizing for the future and taking advantage of the Commerce opportunity by leveraging advertising technology to reach and engage shoppers. 

Ned Samuelson

Managing Director, US
Criteo

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Angela Hsu

CMO
Overstock

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Despite lowering concerns around COVID-19, shoppers are facing a new wave of spending hesitations including rising inflation and the looming recession. Join NRF, the world’s largest retail trade association, and Affinity Solutions, the leading Consumer Purchase Data Platform, as they share data-driven, consumer spending insights from the 2022 holiday season, reviewing surprising trends and providing a fresh outlook on consumer spending behaviors for the upcoming year.  

We will be giving all attendees a Yeti Wine Tumbler!

We will also raffle off a Prisoner Winery Gift Basket to be shipped directly to recipient the week following the conference.

• 1 bottle of 2021 Malbec ‘Finding Flowers’ – Oakville Napa Valley
• 1 bottle of 2021 Viognier ‘New Hope’ – Oak Knoll District Napa Valley
• 1 bottle of 2021 Tempranillo ‘The Other Side’ – Sonoma Country

Mark Mathews

VP, Research Development and Industry Analysis
National Retail Federation

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Join adMarketplace for a private Wine & Dine Lunch where we will explore the process of assessing the value of media. Attendees will come away with deep learnings about performance media models and with new insights into how to identify room for growth within their own current reporting strategies.

Brooks Running has a strong customer base of avid runners but needed to ensure that base stayed loyal against escalating competitive pressures, while capturing net-new Brooks buyers. DAC was brought on to deliver a holistic search strategy to acquire new Brooks customers and maintain the current customer base. During this exclusive invite only lunch with Mario Lemieux, DAC’s Senior Vice President and featured guest Jillian Zech, Senior Manager of Digital Brand Media at Brooks Running, learn how DAC tailored our search approach to maximize ROAS and combat increasing competitive pressures against the Brooks brand through integrated search strategies across SEM and SEO. Also, be entered to win a free iPad!!!

Mario Lemieux

Senior Vice President
DAC Group

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Jillian Zech

Senior Manager of Digital Brand Media
Brooks Running

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Rhone Co-Founder & CEO, Nate Checketts, discusses the brands evolution from a DTC startup to an omni-channel business and the critical role that retail expansion has played. In this Keynote, Nate Checketts will cover everything from how early pop-up shops and a successful wholesale business have helped inform the brands retail locations, to the importance retail plays in supporting their brand mission and growing the Rhone community

• Evolving your organization from a digitally-native brand into traditional sales channels  
• Reviewing the decision to expand beyond DTC and how it will impact your culture and customers  
• Utilizing retail as a space to engage with and grow the brand community through discussions, events and partnerships 
• Capturing extensive customer insights to evolve the brand over time and expand into new channels  
• Increasing reach and distribution by establishing the right retail partnerships  

Nate Checketts

CEO & Co-Founder
Rhone Apparel

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Far gone are the days when components of your payments ecosystem operate in silos, limiting user data and creating a fragmented business strategy. Instead, Open Banking technology helps modern eCommerce businesses bolster their omnichannel strategy and cut costs by expanding access to consumer-permissioned financial data from banking systems. In this session, learn about the growing popularity of Open Banking and how Jostens utilized Open Banking Payments to reduce costs, improve conversion, and mitigate risk. 

Learning Objectives:  

• How to modernize your payments ecosystem with Open Banking & the benefits for eCommerce merchants 
• Best practices for using consumer data to optimize processes like onboarding, fraud mitigation, and account-to-account payments
• How Jostens modernized its approach to ACH payments and cut costs by reducing processing fees 

Ross McFerrin

VP, Enterprise Growth
Trustly

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Many retail companies had an omnichannel strategy in place pre-COVID, which fortunately allowed them to stay afloat during the crisis. However, as the pandemic changed customer behaviors and shopping preferences, companies had to think more holistically and invest in more sustainable omnichannel capabilities. Our panelists from several top retailers have been actively expanding their digital and omnichannel offerings. And they are continuously finding new ways to create an effortless customer experience. Join this lively discussion to hear our panelists walk you through how they are:

• Understanding how customers are currently using click and collect/BOPIS and other hybrid ecommerce models
• Looking at the stronger value proposition of the retail store given new omnichannel fulfillment options
• Examining how automation and other tech can improve the BOPIS experience
• Measuring the success of BOPIS for your brand and the impact on customer satisfaction and retention

Richard Kestenbaum

Contributor
Forbes

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Brady Smallwood

Senior Director, E-Commerce Strategy, Planning and Operations
Kroger Co

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Jason Murray

Co-Founder and CEO
Shipium

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A common misconception about social commerce is that it’s as simple as selling on social media. Spoiler, it’s not. A successful social commerce program must create the best of both worlds on social and e-commerce channels. Which is trickier than it sounds. The challenge is finding effective ways to streamline omnichannel selling and utilize the content generated from social media across all key channels. Hear case study examples from Samsung and Villerory & Boch on how they did just that. We’ll share how they are combining social and e-commerce to connect deeper with their customers:

• Learn how our brands and retailers are utilizing their shoppers as experts and by tapping into their opinions and social content to foster community, and drive awareness and engagement across their e-commerce properties 
• Uncover the value of a social content-driven strategy
• Offset your polished product photos with authentic user-generated and influencer content
• Align your brand, e-commerce, and marketing teams around common content goals

Liz Griffin

Global VP, Social Commerce
Bazaarvoice

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Christine Lee

Vice President of Retail
Bazaarvoice

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The power of a brand is undeniable. It can define and drive consumer behavior, spur loyalty and even become part of our identity. But today's market demands more than just strong branding; it calls for brands to build communities that connect on a deeper level with like-minded individuals. In order to truly make the transition from brand to community, companies must prioritize fostering relationships with their customers. Join this panel of retailers as they walk us through their approach to community building and how it has helped to strengthen their brand. Expect to hear:

· Refocusing on community knowing that today’s customers are craving a sense of connection in this virtual world

· Creating a customer community combining your own content, user generated content and potential influencers can be a great way to create loyal customers

· Finding this community that may already exist via your social media or building one on another platform or your own website

· Leveraging communities not just to build brand loyalty but also to test new product ideas and get feedback

Laurie O'Hara

CEO
Olita

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Nicole Sumner

Senior Brand Manager
Ollie

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Corinne Crocket

SVP, Marketing
Outer

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Jenelle Sheridan

VP & GM, Canada
Athleta

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Ben Searcy

Chief Commercial Officer
GoVi

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Returns and reverse logistics are hurting brands’ bottom line, particularly for oversized products. Making matters worse in the midst of a struggling economy, retailers are downsizing and being asked to do more with less. The silver lining? As consumers tighten their belts, resale continues to gain momentum as an affordable and sustainable alternative to managing returns that actually creates profit. 

Join us as Chris Richter, CEO of FloorFound breaks down the economics of recommerce and explains the competitive advantage it creates versus liquidation and other band-aid solutions, including the most costly option...doing nothing. This is a can’t-miss event for anyone who wants to learn how to do more with less employees and solve ever looming returns problems. 

Chris Richter

Founder & CEO
FloorFound

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Amazon offers more tools than ever before when it comes to crafting more branded experiences on the retail site. But what strategies and tactics are worth pursuing? In this session, John Solomon, CMO of Therabody, will chat with Aisha Khan, VP of Strategy & Insights at Momentum Commerce about how Therabody has utilized data alongside new advertising and branding opportunities to drive top- and bottom-line results for the brand.

Aisha Khan

VP, Strategy & Insights
Momentum

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John Solomon

CMO
Therabody

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Not every marketplace is right for every brand. It’s important for retailers to spend time assessing different marketplaces to ensure that their products fit into the marketplace ecosystem based on their goals, but also based on what their brand represents. There are also unique challenges to consider with each type of marketplace. Join this panel to hear more about:

· Selecting the right marketplace(s) for your brand based on features, budget and your ecomm goals

· Deciding whether it’s best to go with a curated or an open marketplace

· Determining the top metrics to track on online marketplaces

· Analyzing the benefits from exposure to SEO to logistical resources

· Weighing in on the drawbacks of marketplaces from lower profitability to produce restrictions and determining if it makes business sense

David Jan Van Den Burg

Global Sales Director, Sales Channels & Partners
VidaXL

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Jim Wendt

Manager of Ecommerce & Direct to Consumer
International Coffee & Tea, LLC

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Jamie Lee

VP, eCommerce
Vital Proteins

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Jordi Vermeer

VP, Revenue, Americas
Channel Engine

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James Thompson

SVP, eCommerce & Growth
Nutrabolt

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The future is already here. In 2022, Starbucks paved the way of the future by announcing their Web3-native loyalty program "Odyssey". Join us to walk through the basics of a Web3 activation from how it works to why it is making such an impact in businesses big and small. Learn about everything from small test cases to big metaverse launches to figure out what is the best strategy for your brand. Takeaways will include:  

1) How to think about the death of the cookie and getting ahead on your consumer data strategy with wallets  

2) How to build a real community and engage regularly to drive sales  

3) How to gamify the customer experience with challenges 

Elise DeCamp

Founder
Toki

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Dylan Jones

CMO
PODIUM Nutrition

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During this panel several retail executives give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. Think words like AR, VR, metaverse, NFTs, liveshopping, TikTok, headless commerce. Hear from our panelists what their gut reactions are to these terms and more. The audience plays Bingo as the buzzword is called out and a prize is given to a winner!

Phil Jackson

Co-Founder
Future Commerce

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Neel Grover

CEO
Shop Premium Outlets

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Boaz Ariely

SVP, Performance Marketing
Il Makiage

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Josh Illig

VP, Retail
Brooklinen

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Ryan Marfone

UX & Product Development Executive
Executive

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Back by popular demand, our bi-annual Women in (R)eTail panel discussion and networking event is your chance to meet other women and hear perspectives from retail executives on leadership, mentorship, work-life balance, career path and more.

Anne Mezzenga

Host
OmniTalk

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Catherine Seaton

VP, Marketing
Windsor Stores

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Phoebe Yu

Founder & CEO
ettitude

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Katie Bilodeau

President
Ring Concierge

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Lynn Power

CEO & Co-Founder
Masami

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With the path to purchase constantly evolving, the purpose of stores must evolve as well. During this panel, hear how several retailers are using their stores for online returns, ecommerce fulfillment, curbside pick-up, BOPIS, and more, and how they are continuously innovating to meet changing customer needs and preferences. Panelists will review ideas for: 

• Ensuring you provide a seamless experience from site to store and vice versa 
• Preparing your stores to succeed in the new retail climate 
• Leveraging new technologies and services to help provide added customer convenience 
• Discovering new ways to incorporate experiential elements while keeping safety at the forefront 
• Deciding which technology investments, organization structure changes, and brand developments will best prepare your store for the future 
• Learning what’s working, what’s not and how to continue to innovate 

Richard Kestenbaum

Contributor
Forbes

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Josh Oates

Senior Regional Director, Diversity & Inclusion Lead
Office Depot

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Catherine Seaton

VP, Marketing
Windsor Stores

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Angela Caltagirone

CDMO
PB5Star

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Sean Peterson

Sr. Director of Customer Acquisition
Road Runner Sports

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In today’s retail landscape, with so many brands to choose from, how can you make sure your customers choose yours time and time again? Your customers want flawless experiences via all channels, but fragmented data creates fragmented customer experiences. The best customer experiences are personalized, relevant, and timely. Brands and retailers must focus on creating an omnichannel customer journey effective at engaging your customers in the right channels with the right message at the right time. Doing so will increase the reach and impact of your sales and marketing campaigns, reinforce brand equity, and, most importantly, build better relationships and loyalty with your customers.

Learn from those in the trenches about how you can:

• Gain a better understanding of omnichannel customer behavior 
• Improve the end-to-end customer experience, from in-store to eCommerce and everything in between.
• Implement a best-in-class tech stack to gain insights that lead to personalization and subsequently growth

David Chinn

CEO & Co-Founder
Lexer

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With the online surge brought on by pandemic, ecommerce is certainly here to stay and will continue to grow. However, the store plays a more important role now in omnichannel distribution and brand building. Customers use the stores to engage in person, get education on a product, test, try and feel. Stores are also billboards for their brands and are a huge part of driving brand awareness, product discovery, and attracting new customers. The challenge is staying on top of the entire end to end experience, which includes hybrid shopping experiences like BOPIS, so that it is seamless for the customer at every point in their shopping journey. Join this case study with the GM of eCommerce from Sur La Table as she walks us through how her team is staying on top of customer preferences and providing the best possible experiences. Expect to hear:  

• Tracking the customer journey to pinpoint causes for and reduce the number of abandoned carts, both digitally and physically 
• Enabling endless aisle and other hybrid technologies to extend inventory of products in-store 
• Investing in digital enablement for retailer partners so that the customer is not lost between systems and sites and customer data is captured and shared between partners 
• Connecting customers with in-person pickup, curbside, and other opportunities to purchase online and pickup in store 

Rachel Frederick

GM, eCommerce
Sur La Table

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Influencers come with an already built community of potential consumers that might be interested in your brand. But working with influencers is not a walk in the park and campaigns have to have very specific goals in order to be successful. Join this panel with a group of influencer experts who will share some of their tips for optimizing influencer campaigns and finding the influencer community that will work best for your brand. Expect to hear about:

• Determining the right influencer for your brand and the right audience size  
• Examining compensation structures and making sure you are compensating appropriately   
• Measuring your return on sales and the efficacy of your creator content 
• Discussing the do’s and don’ts of partnering with influencer partners 
• Looking at the impact of your influencers on customer loyalty from cultivating trust to providing more personalized experiences 

Nicole Goldberg

Director, Growth Marketing
Faherty

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Jessa Reus

VP, Marketing
ShopStyle Collective

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Cody Palubicki

Digital Marketing Manager
NutriSource Pet Foods

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Ben Searcy

Chief Commercial Officer
GoVi

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Shopping at the edge is expected to grow exponentially over the next five years. Let’s dive into the research and learn how to improve brand discoverability to acquire and convert new customers on today’s leading social channels using Salesforce.

Francesca Liu

Product Marketing Manager
Salesforce

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Rachel Meyers

Director, Product Marketing
Salesforce

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Shipping chaos continued from 2021 into 2022. Especially during the holiday season. Though brands were more well prepared for holiday this past year than they were in 2020, challenges still remained. Customers were shopping online more than ever and expecting constant inventory updates, fast delivery, easy returns and complete transparency on where their packages were. Products easily sold out, inventory went low and supply chains slowed down as the reality of this shift in customer behavior took effect. Join this diverse group of retailers as they walk you through their current plan for avoiding low inventory and overdemand and lessons learned over the 2022 holiday season and beyond. Discuss: 

• Using real time data and insights to enhance and prioritize decision making 
• Working in partnership with stores to get products to customers 
• Determining whether or not to promote when demand is outpacing supply, but key promotional events are upcoming 
• Keeping your inventory fresh and ensuring out of stock products don’t dominate a consumer’s experience 
• Keeping consumers engaged and finding alternate products to purchase 

Kevin Clor

CIO
Tent & Table

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Jason Schmeckpeper

Senior Director, Online Business Solutions
Lowe's

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Eric Abrahams

Chief Revenue Officer
Dropit Shopping

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Nathan Decker

Director eCommerce
evo

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Shuki Hasson

Consumer Returns
Field Service

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For an emerging DTC brand, launching your products on a 3P marketplace can feel like a big step into uncharted territory—especially if you’re in a category dominated by big, legacy 1P brands. But many DTCs are doing exactly that in an effort to reach more customers and take advantage of the powerful tools and attractive economics that marketplaces can provide.

In this fireside chat, we will speak with Ryan Lupberger, co-founder and CEO of CleanCult--a DTC brand focused on zero-waste, eco-friendly cleaning products--about how and why he chose to expand beyond the DTC channel and become a 3P seller on Walmart.com though Walmart Marketplace. We'll also learn how this choice became a pathway for CleanCult to gain distribution in Walmart Stores within just one year!

Ryan will share his perspective on the importance of 3P marketplaces as a business growth strategy, as well as tips on how sellers of all kinds can win on Walmart Marketplace.

Matthew Adam Smith

Director, Marketplace Strategy & Business Development
Walmart eCommerce

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Ryan Lupberger

CEO and Co-Founder
Cleancult

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Most of us have kids or bosses. That means we can’t travel the world with our four extra days off a week. Moreover, a 20% drop in sales would be bedlam. The worst sector, travel, was down only 11% during the great recession. Thus, if we don’t have a very specific plan to innovate with our 80% new found freedom then we are just losing out. Solution: 96/40 The next 20% will achieve 80% of the remaining sales. Yes it really works. 

Zachary Belinsky

COO
Village Hat Shop

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Understanding the ins and outs of tech project management and timelines 

Looking at the key issues with execution and why tech projects experience delays 

Examining tech vendors who can assist with project workloads and move them forward in the queue 

Determining which jobs you may be able to outsource instead of depending solely on internal teams  

Gary Peek

Senior Director, Digital Engineering & Delivery
Newell Brands

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Your budget is flat to last year and you’re asked to drive double digit growth. Sound familiar? Now what?

Learn about the five big bets in 2023 to drive consumer growth AND profitable growth for your organization – without spending one additional media dollar.

Jamie Lee

VP, eCommerce
Vital Proteins

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