February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Laurie O’Hara is the Founder and CEO of OLITA, a CA based brand of eco-friendly, healthy sun care. In market since 2015, Laurie has grown OLITA from its original Beach Be Gone, introducing a new product category to the market, and then expanding to a full line of clean sun care. OLITA’s mission is to create clean products that are safe on skin and safe on the planet. Prior to launching OLITA, Laurie had over 20 years’ experience in marketing and business development of financial services, having worked as a Director at JPMorgan Chase and Citibank in New York City and later a Bay Area CDFI microlender. She holds an MBA from the Thunderbird School of Global Management and a BA from the University of Colorado. Laurie is a mother of four adult children and lives with her husband in Marin County.
Check out the incredible speaker line-up to see who will be joining Laurie.
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