Boaz Ariely

SVP, Performance Marketing Il Makiage

Boaz joined IL MAKIAGE in 2018 to lead all digital and offline performance marketing efforts for ILMAKIAGE.com, after spending the previous 7 years as a VP Marketing at GlassesUSA.com – the leading online retailer for prescription eyewear in the US.

Boaz brings extensive hands-on experience in customer acquisition and retention strategies via a wide variety of media channels like Paid Social, SEM, Native Advertising, Display, Email Marketing, Linear TV, as well as direct partnerships with media publishers and influencers.  This is coupled with in-depth knowledge of web traffic & behavior analysis  as well as attribution models to tackle budget management across multiple channels. 

Boaz holds a B.Sc. in Computer Science from IDC, Hertzelia, Israel.