eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Boaz Ariely, VP, Performance Marketing at Il Makiage
Il Makiage Logo

Boaz Ariely


VP, Performance Marketing
Il Makiage

Check out the incredible speaker line-up to see who will be joining Boaz.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


2:05 PM Panel Discussion: Generation Z Email Expectations And Optimized Interactions

Generation Z has incredible buying power and they are in fact opening email, contrary to popular belief. Join this group of retailers as they walk you through the Gen Z trends they are observing and ideas for how to capture their attention and loyalty. This session will discuss:

  • The current Generation Z customer journey expectations and how to market to them
  • What aspects of messaging marketers need to focus on or enhance for retention and CLV
  • Exchanging information for product benefits—taking “advantage” of an open generation

Transform TECH Summit

Monday, February 24th, 2020


10:00 AM Keynote: Data-Powered Customer Acquisition & Retention Strategy | A Beauty Industry Case Study

IL MAKIAGE is a prestige beauty startup reinventing the way consumers shop with a tech-first approach. To date, ecommerce has overwhelmingly served as a replenishment channel in the beauty category, while almost all new customers are acquired through the traditional brick-and-mortar retailers.  

One year ago, IL MAKIAGE launched the PowerMatch Quiz, an AI-powered foundation shade matching algorithm. The quiz has since been completed over 10M times, simplifying the consumers path to purchase while simultaneously generating millions of data points, which have been central to IL MAKIAGE’s explosive growth. A further testament to the success of PowerMatch, IL MAKIAGE’s foundation has garnered over 50,000 reviews, now making it “The Most Reviewed Foundation Online.” This talk will discuss how DTC brands can leverage data to change consumer behavior, as well as build & optimize scalable Customer Acquisition & Retention strategies.

This talk will address: 

  • The types of data IL MAKIAGE was able to collect through PowerMatch and a few cool statistics. 
  • Data’s role in scaling customer acquisition funnels and retention efforts, driving the company’s explosive growth.
  • Leveraging data beyond digital to inform the product development road-map