eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Boaz Ariely, VP, Performance Marketing at Il Makiage
Il Makiage Logo

Boaz Ariely

VP, Performance Marketing
Il Makiage

Check out the incredible speaker line-up to see who will be joining Boaz.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020

2:05 PM Panel Discussion: Generation Z Email Expectations And Optimized Interactions

Generation Z has incredible buying power and they are in fact opening email, contrary to popular belief. Join this group of retailers as they walk you through the Gen Z trends they are observing and ideas for how to capture their attention and loyalty. This session will discuss:

  • The current Generation Z customer journey expectations and how to market to them
  • What aspects of messaging marketers need to focus on or enhance for retention and CLV
  • Exchanging information for product benefits—taking “advantage” of an open generation

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

2:10 PM The Importance Of Physical Retail To Complement The Online Shopping Journey

As the store is becoming more focused on experience and brand-building vs. straight transactions, how are you engaging your customers? Hear how one brand is:

  • Confirming that in-store technology enhancements compliment the offline channel
  • Identifying the experiences that resonate the best with your target customers
  • Testing new concepts in a unobtrusive way
  • Driving accountability and results in the adoption of in-store technology
  • Ensuring your technology investments are reflective of the type of experience your customer wants