Alessandra Sales

General Manager E-commerce Dr. Squatch

As a seasoned executive in E-commerce and Marketing, I bring over a decade of expertise in driving growth, innovation, and strategic leadership for leading DTC brands and digital platforms. Currently serving as the General Manager, E-Commerce at Dr. Squatch, I lead digital transformation initiatives and strategic growth efforts to elevate the brand's omnichannel presence. Previously, I held leadership roles at Trifecta, IPSY, Smule, and Zoosk, where I spearheaded customer acquisition, growth marketing, and brand-building initiatives.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Panel Discussion: How Convenient! Meeting The Customer Wherever They Are to Exceed Their Expectations

Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
Thinking strategically about the entire journey and eliminating customer pain points
Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs

Check out the incredible speaker line-up to see who will be joining Alessandra.

Download The Latest Agenda