eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Jenelle Sheridan, Head of Strategy & Customer Engagement at Athleta
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Jenelle Sheridan

Head of Strategy & Customer Engagement

Check out the incredible speaker line-up to see who will be joining Jenelle.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

2:50 PM Panel Discussion: Keeping Loyalty Relevant: Meeting (And Exceeding) Customer Expectations Today

This panel puts the post purchase process and loyalty at the forefront. Go beyond developing standard retention programs to shape strategies that drive real long-term engagement. Heads of CRM and customer engagement from major retailers walk through their loyalty programs.

  • Knowing customer preferences to push offers and promotions that keep them engaged, and build connections 
  • Deciding if your customer base is ready and willing to pay for a membership program—and what perks may it entail
  • Experiences for “members-only”: what exclusivity is featured and how community is being built around membership and loyalty programs
  • More than free shipping: what perks are customers are really valuing as brands keep raising the stakes? What is meaningful loyalty today? 
  • Determining what drives loyalty for the next gen customer: how to reduce a dependency on promotions