Maeve Allsup

Retail Reporter Morning Brew

Maeve Allsup is a San Francisco-based reporter covering technology trends for Morning Brew's retail newsletter. Her coverage has included Amazon's experiments in augmented reality, the fine wine industry's interest in NFTs, and Web3-backed brand loyalty programs. She previously covered litigation and legislation in California for Bloomberg Industries, where she broke the news of the state's lawsuit against gaming giant Activision Blizzard.