Christie Raymond

CMO Kohl's

Christie Raymond, chief marketing officer, is responsible for Kohl’s marketing and customer service organizations – including the overall marketing strategy, brand and creative, media and personalization, credit and loyalty, customer insights and analytics, corporate communications, and philanthropic efforts. In her role, Raymond leads the company's focus on driving customer engagement through data-driven personalization, leadership in loyalty and rewards, accelerating customer traffic and continuing to build the Kohl's brand. Raymond joined Kohl’s in 2017 as senior vice president, media and personalization and was promoted to executive vice president, customer engagement, analytics & insights in June 2020. Prior to Kohl’s, Raymond served in marketing, new business and strategic planning leadership roles at The Walt Disney Company and Aspen Club Technologies. She has nearly 15 years of marketing and retail industry experience.