Patricia Waldron

Contributor Retail Wire

Patricia leads at the forefront of the intersection of consumers, brands, technology and data. Before founding Vision First, a business strategy and marketing advisory firm, she amassed a 20+ year track record of delivering innovative strategies, solutions, and marketing initiatives that help companies stand out in a crowded market. Patricia has held executive positions in marketing, solution, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company.