Patricia Waldron

Contributor RetailWire

Patricia leads at the forefront of the intersection of consumers, brands, technology and data. Before founding Vision First, a business strategy and marketing advisory firm, she amassed a 20+ year track record of delivering innovative strategies, solutions, and marketing initiatives that help companies stand out in a crowded market. Patricia has held executive positions in marketing, solution, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company. Patricia is well known for her creative style, leadership and passion for excellence. She is a Contributing Editor at RetailWire, a well-informed and thought-provoking speaker and has presented at global industry events, including World Retail Congress (WRC), Consumer Goods Forum (CGF), Retail Leaders Forum, The Retail Summit and the National Retail Federation (NRF). She also serves on the Board of Directors for Friends of Downtown SD , a registered 501(c)3 non-profit organization committed to the enhancement of San Diego’s downtown community.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

2:40 PM Fireside Chat: How Avaline Set Itself Apart with Label Transparency & Organic Production

Avaline is a vegan-friendly wine brand founded in 2020 by global icon and wellness author Cameron Diaz, together with successful entrepreneur Katherine Power (Who What Wear, Versed Skincare, Merit) that is raising the industry standard by making organic wine more accessible without sacrificing taste. The brand offers a thoughtful collection of crowd pleasing favorites that are made with transparency — all Avaline wines are made from organic grapes, low in sugar and sulfites, vegan and free from added concentrates, with their ingredients and nutritional information listed right on the label. Avaline’s lineup of organic, transparent and vegan-friendly wines has become the #2 fastest-growing brand – up 79.4% from 2023 and has entered the Top 100 wine brands nationally. This Fireside chat with Avaline CEO, Jennifer Purcell, will dive into how the brand sets itself apart from other organic wine brands and prioritizes transparency by listing all ingredients and serving facts on their bottles and providing details about their organic farming practices right on their website.

Day Three: Thursday, February 27: Visions for The Retail Future

9:05 AM KEYNOTE PANEL: Navigating The Next Phase Of The D2C Revolution

Scaling a D2C brand while maintaining product quality, brand integrity, and customer satisfaction
driving decision-making, enhancing product recommendations, and improving overall business performance using AI and data analytics
Staying relevant in a crowded market
Prioritizing customer-centricity through personalized shopping experiences, seamless omnichannel interactions, and efficient customer service
Utilizing effective digital marketing tactics, influencer collaborations, and leveraging social media platforms to build brand awareness and customer loyalty

10:25 AM C-Level Chat: Lessons Learned From Diversifying Into New Product Categories

Check out the incredible speaker line-up to see who will be joining Patricia.

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