Patricia Waldron

Patricia leads at the forefront of the intersection of consumers, brands, technology and data. Before founding Vision First, a business strategy and marketing advisory firm, she amassed a 20+ year track record of delivering innovative strategies, solutions, and marketing initiatives that help companies stand out in a crowded market. Patricia has held executive positions in marketing, solution, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company. Patricia is well known for her creative style, leadership and passion for excellence. She is a Contributing Editor at RetailWire, a well-informed and thought-provoking speaker and has presented at global industry events, including World Retail Congress (WRC), Consumer Goods Forum (CGF), Retail Leaders Forum, The Retail Summit and the National Retail Federation (NRF). She also serves on the Board of Directors for Friends of Downtown SD , a registered 501(c)3 non-profit organization committed to the enhancement of San Diego’s downtown community.