eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Lynn Power

CEO & Co-Founder Masami

Lynn Power spent much of her 30 year career running and transforming agency brands. Lynn has expertise in transforming organizations from top to bottom – including capabilities, organizational structure, talent and culture. She recently left the big agency world to launch two brands: MASAMI, a premium clean haircare brand which launched in February 2020 and Isle de Nature, bee-powered home fragrance which launched in September 2020. After battling breast cancer in 2021, she launched the Conscious Beauty Collective in 2022. Prior to her entrepreneurial move, Lynn was CEO of J. Walter Thompson NY, responsible for the flagship office of WPP’s $1.5B iconic agency (the oldest advertising agency in the world). Throughout her career, Lynn has had the great fortune of working on some of the world’s most well-known brands including: LISTERINE, American Express, Clinique, Hershey’s, Pizza Hut and Wild Turkey. Lynn believes that business success relies on building a team that respects and nurtures ideas as well as the people who create them. She believes in moving at the speed of culture, eliminating barriers and helping women find their voices.

Check out the incredible speaker line-up to see who will be joining Lynn.

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