eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Evelyn Krasnow

CMO Fernish

Evelyn Krasnow is the Chief Marketing Officer forFernish, the premium direct-to-consumer furniture and decor rental service on a mission to make it effortless to create your home. In her role she oversees all aspects of the brand’s marketing strategy, most recently leading the marketing launch for the company's East Coast expansion which included a takeover of NYC subway stations. With over 25 years of marketing experience, she’s launched brands, led rebrands and overseen global integrated strategies in the mobile, digital and retail sectors at companies like Bird, Seedling, simplehuman, Belkin and more. The Founding Marketing Lead at simplehuman, she was instrumental in building the brand and expanding its presence globally. She also oversaw rebranding efforts at Belkin, which led to the company becoming a leading partner with Apple retail worldwide. On the startup side, Evelyn’s launched everything from the firstaugmented reality teddy bear at Seedling to the first retail e-scooter at Bird. Through her experience marketing everything from toilet plungers to TV remotes, Evelyn is a passionate believer that every product has a story worth telling.

Check out the incredible speaker line-up to see who will be joining Evelyn.

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