Catherine Seaton | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Catherine Seaton

VP of Marketing Windsor Fashions

Catherine Seaton is the VP of Marketing at Windsor. As head of the global marketing team, Catherine’s focus is to engage and inspire customers through brand storytelling across all customer touchpoints. In this role, she leads the company’s Performance, CRM, Community & Ambassador, Brand, Retail, Creative Design and Live Video marketing strategies. She was previously Director of Digital Marketing for Torrid for 3 years where she led the retail, social and performance marketing teams and was responsible for profitably growing the company’s ad spend by 457% while driving performance efficiencies. A seasoned customer centric marketing specialist, Catherine has over 20 years of experience in data-centric lifecycle marketing and has held roles at multichannel brands such as Gap, Harry & David, Harbor Freight Tools, HSNi, Torrid and Windsor. She received her undergraduate degree from the University of Arizona and her MBA from Dominican College. She lives in southern California and enjoys the year round sunshine.

Monday, February 24: Search & Performance Marketing Summit (retailer only)

8:40 AM Keynote Panel: From Funnel To Hourglass: Marketing Strategies For The Non-Linear Customer Journey

  • Examining how Gen Z has disrupted the traditional marketing funnel with their unique priorities, influences, and tech preferences 
  • Exploring the shift towards a non-linear customer journey where post-purchase experiences play a more pivotal role, necessitating a more holistic approach  
  • Discussing new marketing strategies tailored to engaging Gen Z throughout their dynamic customer journey, emphasizing continuous interaction and personalization 
  • Leveraging digital tools and analytics to enhance customer satisfaction and loyalty 

Check out the incredible speaker line-up to see who will be joining Catherine.

Download The Latest Agenda