Ashley Firmstone | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Ashley Firmstone

SVP, Customer Success Rokt

Ashley Firmstone is the SVP of Customer Success for Rokt, where she leads a team that is passionate about developing relevant, customer centric, ecommerce strategies in collaboration with industry leaders. Her team works across key verticals such as Travel, Retail, Financial Services, Entertainment, Media and more. Ashley joined the company in 2014 to help establish Rokt’s US presence and grow the business globally. Rokt helps clients navigate the evolving marketing landscape and drive profitable and sustainable growth for their business by maximizing the value of every customer transaction.

Ashley holds a Bachelor of Science Degree in Business Marketing from the University of South Florida. She is based out of New York City.


Check out the incredible speaker line-up to see who will be joining Ashley.

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