eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

eTail West Blog & Retail eCommerce Articles

At eTail, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular whitepapers and case studies.

AI is for More Than Just CX: Optimizing Engagement, Strategy, and Product Development

In a recent study, WBR Insights and eTail surveyed enterprise and mid-market companies concerning their adoption and use of Artificial Intelligence (AI). 80% of respondents represent enterprise companies with over $500 million in annual revenue.

How The Home Depot is Bringing People Back to Stores with Omnichannel Innovations

Brick and mortar retailers have been facing something of an uphill battle recently. However, The Home Depot has come up with some great ideas which have helped earn it the title of fifth largest US retailer by ecommerce sales.

Wayfair Unveils "Mixed Reality" Commerce with Magic Leap One Headset

US ecommerce home goods retailer Wayfair has launched the world's first "mixed reality" shopping experience with the VR/AR headset Magic Leap One.

Apple Is Taking a Bite Out Of Ecommerce with Augmented Reality Technology

Many companies have been looking for ways to incorporate AR into their customer experience and marketing, and perhaps unsurprisingly, Apple is one of them. It has come out with its own developer's platform to allow third-party innovators to create exciting new applications for AR tech - ARKit.

eBay and The Guardian Are Giving Entrepreneurs a Leg Up in Ecommerce

Getting started in ecommerce can be a daunting prospect for any entrepreneur. However, a great deal of the heavy lifting can be avoided by opening a store on eBay. Not content with offering assistance to its business users, eBay is also teaming up with UK newspaper The Guardian to provide even more help to entrepreneurs.

PetSmart is Using AI and Machine Learning to Conquer Digital Fraud

PetSmart is aiming to combat fraudulent transactions by using AI and machine learning technology to identify fraudulent orders before they are shipped, a move it believes could save $12 million per year.

Ipsy Is Making Big Changes to Its Ecommerce Subscription Business

Ipsy is now offering a "Glam Bag" selection of five sample-sized cosmetic products for $10 per month. While the business has already seen much success, it's looking to make some changes to help it grow even further.

How Walmart Is Pioneering the Next Level of Ecommerce Convenience with Jetblack

Walmart has rolled out a brand new service for upper-income shoppers in New York. The new platform - known as Jetblack - is described as a "members-only personal shopping and concierge service that combines the convenience of ecommerce with the customized attention of a personal assistant."

How Stitch Fix Uses Data Science and Machine Learning to Deliver Personalization at Scale

Delivering highly personalized clothing recommendations right to customers' front doors on a regular basis, online styling subscription service Stitch Fix eliminates the need for its subscribers to go out and shop - or even browse online - for clothing, and it's proving to be a big hit with millions of consumers.

Amazon Can Now Deliver Packages Directly to Your Car's Trunk

With its Amazon Key service, the ecommerce giant can already unlock the front door of Prime members' homes to deliver their packages. Now, Amazon wants access to their cars as well.

Kohl's Partners with POPSUGAR to Create Data-Driven Apparel Collection for Millennial Women

Launching in September, department store chain Kohl's and digital media and tech company POPSUGAR will start using data and analytics - generated by the 400 million strong POPSUGAR audience - to incorporate millennial customer intelligence into the innovative collection's curation and design.

How Walmart has Rebranded its Ecommerce Platform to be the Anti-Amazon

Walmart and Amazon have been at odds for some time now, with the former desperately searching for ways to break the latter's stranglehold on the ecommerce marketplace.

Coca-Cola Is Embracing the Ecommerce Revolution with Next-Gen Freestyle Dispenser

Offering greater choice through next-gen digital tools is right at the heart of Coca-Cola's latest upgrades to its Freestyle fountain dispensers - and by adding Bluetooth connectivity to the machines, desire has moved at least one click closer to the brand's Freestyle mobile app customers as well.

Amazon's Strategy To Elevate eCommerce Deliveries

Despite offering next day - or in some cases, same day - delivery to its customers, Amazon thinks this just isn't quick enough

Levis Strauss & Co.'s AI Strategy: The Virtual Stylist

One of the most exciting developments from Levi's is how AI is being leveraged to create a fantastic ecommerce experience for its customers

The Home Depot's eCommerce Strategy For Omnichannel Personalization

Home Depot has created separate omnichannel experiences to target their two primary customer profiles

Here's How Backcountry.com Is Delivering an Award Winning eCommerce Service

Backcountry.com has figured out how to retain more customers and cut down on abandoned cart rates - all while reducing unnecessary overheads

How Boon + Gable is Bringing the Personal Shopper into the Digital Age

Boon + Gable wants to combine the elements of online shopping, with the assistance and service of a personal shopper.

Target's New eCommerce Strategy Is Turning Cartwheels

Target hasn’t survived for this long by being afraid of innovation and has several programs running to make sure it is up to date with the latest trends in retail technology.

Walmart's Strategy To Beat Amazon Prime

Walmart has realized it holds a key advantage over Amazon which it can leverage to offer services the online kingpin simply cannot.

Here's How Kroger is Taking Uber Steps to Innovate Grocery Deliveries

With retail giants Amazon and Walmart both venturing into their market, Kroger needs to remain agile to compete.

Here's How IKEA and Apple are Teaming Up to Create the Showroom of the Future

How then, does a Swedish furniture and meatball retailer relate to an American technology giant from Silicon Valley?

How Chubbies is Finding eCommerce Success By Investing in a Nation

Chubbies philosophy doesn’t simply begin and end with quirky social media campaigns and hashtags, but permeates every single facet of how the business conducts itself online.

How Iconery Uses 3D Printing to Accelerate Fast Fashion Jewelry Trends to Market

Iconery applies 3D printing to reinvent an age-old industry and keep prices accessible.

How Zappos Wins at Customer Service Every Day

75% of Zappos purchases come from returning customers and customer service is the key.

Rue La La Wants to Acquire Customers with In-App Content Marketing

Rue La La’s new venture aims to capture even greater sales via their in-app mobile content strategy.

What's Behind B&H Photo's Incredible eCommerce Experience?

B&H Photo used personalization, integrations, and applications to grow eCommerce sales to over 50% of total revenue.

Hollar Drives Impulse Purchases with Online-Only Dollar Store

How Hollar brought the dollar store to the digital era.

How Sephora Integrates Retail & Online Marketing

Discover how Sephora uses their To Go mobile app to create a personalized user experience and drive sales.

Here's How Kohl's Makes Mobile Shopping Easier

Check out Kohl’s new online marketing tools and see how they make the shopping experience stress-free

10 Examples of Instagram Ads from Target, Michael Kors, and More Top Retailers

Learn the tricks to win your customer’s heart on Instagram.

JCPenney Has An Omnichannel Secret

The Omnichannel strategy that is helping JCpenney drive $1.2 billion in incremental sales in 2017

Best Practices For Optimizing Your Retail Chain For Local Search

Geo-based marketing is making a huge impact; here's how it can help your business

How Walmart Is Leading The Omnichannel Charge

What you can learn from Walmart to win customers online.

Bonobos In-Store Guideshops

Why the future of eCommerce is offline .