eTail Palm Springs 2025 Blog

Exclusive Preview: Navigating the AI Revolution in eCommerce: Insights from Max Bennett

In the rapidly evolving landscape of e-commerce, the integration of artificial intelligence (AI) is no longer just an option but a necessity for staying competitive. As retailers and brands strive to personalize the shopping experience and streamline operations, the role of AI, particularly generative AI and conversational AI, has become increasingly pivotal. To shed light on this transformative era, we had the privilege of speaking with Max Bennett, CEO and Co-Founder of Alby, ahead of his much-anticipated keynote at eTail Palm Springs.

Exclusive Preview: A Conversation with Erin Wallace, VP, Marketing at ThredUp on a Trend No Retailer Can Afford to Ignore

In a compelling conversation hosted by eTail, Erin Wallace, Vice President of Integrated Marketing at ThredUp, sat down with eTail Event Director Kristin Schoenstein to dive into the transformative journey of ThredUp and its pivotal role in promoting sustainable fashion. Enjoy this glimpse of what you can expect to hear from Erin ahead of the event!

Exclusive Preview: Manish Chandra on the Future of Live Shopping at eTail Palm Springs

As we gear up for eTail Palm Springs 25th Anniversary event, we're thrilled to give you a sneak peek into what promises to be one of the event's highlights: an engaging Keynote session with Manish Chandra, the CEO & Founder of Poshmark. Kristin Schoenstein, eTai’ls Event Director, sat down with Chandra ahead of eTail Palm Springs.

Top Delivery and Fulfillment Challenges in Retail and How to Tackle Them

Ready to get ahead of your eCommerce fulfillment and delivery challenges? Check out our latest article, which offers data-driven strategies to enhance decision-making, manage inventory, and keep consumers engaged.

Building a Social Commerce Game Plan

Social commerce isn’t a new concept, but it is quickly changing as consumers continue to adopt innovative technologies like augmented reality, virtual reality, and artificial intelligence. In this article, we’ll explore how you can build a social commerce game plan for the future of the strategy.

How Retailers Can Benefit from the Creator Economy

Eager to tap into the creator economy? Our latest article explores how the creator economy works and what it means for retailers. Here, we’ll lay out best practices for collaborating with creators and touch on how AI is changing content creation for good.

How Retailers Can Balance Growth With Profitability

Retailers have made strides in expanding into new markets and channels, but balancing growth with profitability is becoming a challenge. Issues like inflation, interest rate hikes, and shifts in consumer behavior can all impact profitability. In this article, we’ll explore some strategies to help retailers course correct and achieve profitability while they grow.

Preparing for the State of D2C in 2024

Are you ready for D2C sales in 2024? Preparing will require strategic planning, innovative marketing, and a multifaceted approach to business. In this article, we explore how retailers can prepare for the future of direct-to-consumer sales.

As the Resale Market Scales Up, How Can Retailers Take Advantage?

The resale market is booming. According to thredUP, the global market for secondhand goods is set to hit $350 billion by 2027. In this article, we’ll explore how retailers can take advantage of this exploding market.

Optimizing Your Media Mix: Tapping into New Channels and Testing Different Strategies

Finding the right media mix for different stages of the marketing funnel can be tricky, especially as retailers contend with shifting consumer buying patterns and rising ad prices. In this blog post, we’ll explore some strategies you can use to optimize your media mix, leverage the right channels, and improve the cost-effectiveness of your marketing.

Maintaining Your Brand’s Heritage While Marketing To Younger Generations

Balancing your brand’s heritage with innovation is key to attracting younger demographics, but walking this fine line can be both challenging and risky. In this article, we explore how established brands can maintain their heritage while also marketing to younger generations.

Are Retail Media Networks Worth the Hype?

Retail media networks are having a moment, but are they all hype? Here, we’ll explore the rise of retail media networks, their benefits, and their potential pitfalls.

Real Use Cases for AI in Retail

Artificial intelligence has the potential to revolutionize retail and eCommerce, but one of the key challenges of implementing it is determining which use cases are appropriate for the business. In this article, we’ll explore some of the practical use cases for AI in retail and what they could mean for your brand.

Top Retail Ecommerce Events to Make the Most of Your 2024 Event Sponsorship Budget

In a fast-evolving domain like retail ecommerce, staying connected with industry trends and networking with other professionals is key to business growth. For solution providers, these events are the gateway to showcase their solutions, interact with potential clients, and learn from the market leaders. As you plan your event sponsorship budget for 2024, prioritizing the right events is crucial. Here’s a list of notable retail ecommerce events within the United States that you should consider, with a special spotlight on eTail West as the prime choice for your sponsorship.

How Walmart Is Making In-Store Shopping Faster and Easier with a Mobile Store Assistant, and Simplifying Online Returns with Mobile Express

A new feature to Walmart's mobile app - known as Store Assistant - introduces a suite of new tools that are revolutionizing the shopping experience, helping customers save time when visiting stores, and even allowing them to create "smart" shopping lists before leaving the house.

Here’s How JCPenney is Mounting an Omnichannel Fightback through Mobile

Today, as more and more consumers turn to their smartphones to fulfil their shopping needs, the demand and the expectation for retailers to deliver increasingly sophisticated mobile experiences is rising.

How The Cosmopolitan of Las Vegas' Sassy Chatbot Rose Is Driving Engagement, Satisfaction, Revenue, and Direct Bookings

She began working for The Cosmopolitan of Las Vegas in January last year and has been driving direct bookings, treating guests to free drinks, solving their problems, and increasing satisfaction ever since. She's also received dozens of marriage proposals, and will soon link to the luxury hotel's loyalty program.

How United Airlines Is Empowering Employees with Enterprise Mobile Apps

For many years now, brands and retailers have understood that mobile puts great power in the hands of customers, enabling them to access services on-the-go and take greater control over the retail experience in ways that simply weren’t possible a decade or so ago.

Crafting the Future: What Retailers are Looking for in E-commerce Solutions

In the dynamically evolving world of e-commerce, it's crucial for technology and SaaS companies to be abreast of the evolving expectations and investment preferences of retailers. Here's an insight into the top seven areas where retailers are keen on channeling their investments, according to several market studies.

eBay Case Study: Marketing Strategy Innovation in Action

Most people don’t associate eBay with marketing campaigns and traditional marketing efforts, but this couldn’t be further from the truth. eBay has a solid and innovative marketing strategy which helps it hammer home its position as a service platform rather than a traditional ecommerce retailer. With that in mind, let’s dive into this special eTail West case study to discover what’s under the hood of the eBay marketing machine – before we get outbid.

Nike Case Study: Dominating Sportswear eCommerce with Marketing

There are very few brands which have so consistently dominated a sector as Nike has with sportswear – especially when it comes to shoes – and the Oregon headquartered company is showing no signs of slowing down as we move into the post-pandemic world.

Amazon Is Taking Social Media to the Next Level and Ramping Up Its Influencer Program

Perhaps the most significant development in Amazon’s social media program since our original piece has been the introduction of its highly successful influencer program. Love them or hate them, social media celebrities are an incredibly powerful marketing tool these days and can command the attention and respect of thousands, if not millions, of customers each. When these people talk, customers listen, and this is what has led Amazon to leverage their influence to help promote its products to new and wider audiences.

The Evolving Position of Luxury Brands in the Ecommerce Space

Previously we explored the customer mindset when it came to luxury brands and gain a deeper understanding of what luxury meant to them. In this special follow up piece, we are going to revisit that question in the light of the geopolitical and environmental events which have been shaping our lives for the last few years.

How Tiffany & Co. is Still a Diamond Digital Marketer

Way back when, we published a fantastic article which took a deep dive into the Tiffany & Co. digital marketing strategy and revealed how the famous brand drives engagement across its incredibly popular social media channels, prioritizes quality over quantity when it comes to sharing posts, and using augmented reality technology to help customers find the perfect engagement ring. It's been a while since that article dropped, so we thought it was about time we checked back in with the amazing marketing team at Tiffany & Co. and discovered how their strategy has developed over interceding years.

Walmart Case Study: Partnerships and Digital Marketing

Walmart is continuing to prove that legacy brands still have a place in this rapidly evolving and digitally focused retail landscape through a combination of omnichannel innovation and intelligent digital marketing. Let's go behind-the-scenes with the retail giant and attempt to unpack just what continues to make its offering so appealing to customers and see if we can distil any lessons which can help make our own retail ventures more efficient and effective.

Here’s How Sephora Is Still Dominating the Smartphone Game

Sephora is using their mobile app to intelligently integrate retail and online marketing and providing its customers with incredible omnichannel experiences. Before coming up with the idea for the app, Sephora had noticed that many of its customers used their smartphones when shopping in store to search for outside recommendations, product reviews, or even better prices on the products they were considering purchasing in-store...

Five More Key Challenges Facing Retailers Today (and How to Solve Them)

If you’ve been with us for a while, you’ll remember an article we posted in which we identified five key challenges facing retailers and suggested how they might go about tackling them. Well, there has been a global plague since then followed by several other crises such as the Russian invasion of Ukraine and spiraling inflation. This means that the landscape I which retailers are operating has transformed significantly and the challenges the industry is facing have metamorphized in kind.

Mastering Customer Communications in Ecommerce

In days gone by, customers only needed to walk through the doors of a local store to talk with a retailer. However, in the digital age of ecommerce, many retailers don’t even have a door through which to walk and must rely on digital tools to communicate with their audience. With that in mind, how can contemporary ecommerce brands make sure their customers are able to get in contact with them and have their questions answered in the most straightforward and least frustrating manner possible?

Retaining Customers Acquired During the Pandemic

Many retailers operating in the online and omnichannel spaces are now thinking about how they are going to keep hold of the customers they gained during the period and dissuade them from returning to pre-pandemic buying habits. We know that customers are currently enjoying the novelty of being able to return to brick-and-mortar shopping, so online brands need to make sure they are giving them the best reasons possible to stick with ecommerce.

Moving from Personalization to Hyper-Personalization

Today, we may think of personalization as being a data driven element of digital marketing which involves algorithms, customer profiles, behavioral experts and more, but there’s a chance we may be overthinking things. Sure, these factors are all important – especially in the world of online retail – but let’s pause for a moment and consider the origins of the concept of personalization.

Ecommerce: Are You Ready for the Cookie to Finally Crumble?

As any marketer worth their salt knows by now, Google is planning to completely remove third party cookie support from its proprietary Chrome browser by the end of 2023....

Six Reasons this Ecommerce Event is the Best Place for Your Brand

Packing up your wares and trekking across the country is no mean feat and you need to be confident that the event you’re going too is best placed to expose your brand to a new audience of potential customers. Footfall is only part of the story – you need to know the people those feet belong to are engaged, looking for innovative solutions, and have the ability to make or influence decision making.

Top 2022 US Ecommerce Events Sponsorship Opportunities

There are so many great ecommerce events around, it can be hard to know where to start. Having an easy resource for all the events in the calendar can be incredibly valuable, which is why we’ve compiled this convenient list of all the top US-based ecommerce events happening throughout 2022.

How Goodr Is Supporting Causes and Making the Most of Augmented Reality

When we think of sports equipment, our minds are often drawn to weights, treadmills, bikes, and even running shoes - but there are a lot of periphery items which also have a stake in this incredibly lucrative industry. Indeed, the fashion around fitness, the clothes, and other items which play a role in making an athlete more effective at their chosen sport (whether that be through aerodynamics, heat management, or some other factor) and help them look good while doing it make up a big slice of the pie (or rather protein bar).

Here's How Fanatics Has Been Thriving During the COVID-19 Crisis

With crowds playing such an integral role in the sporting experience, when crowds became inherently dangerous, the business of sport found itself without its main source of income and motivation. Watching football games and other sporting events with empty stands was a surreal experience for many and the photos of spectators which some arenas tried to replace the usual crowds with was hardly an adequate substitute.

The Benefits of Event Sponsorship at eTail Palm Springs

WBR’s eTail Palm Springs is the leading event for forward-thinking retail and eCommerce businesses. Here’s how event sponsorship can open doors for your organization.

GE and How to Roadmap for Scale

Most people think they instinctively know what a business needs. And, yes, much of ecommerce follows a pattern of common sense. However, just because there are patterns and universal strategies in creating an online platform for your business, doesn't mean you should just steam ahead without carrying out due diligence.

Brand Communities and How Goop Gets People Talking

Creating a sense of community around your brand can be one of the most powerful marketing techniques in the world - but it's not something that can be forced.

Here's How CarParts.com Is Embracing EVs, Hybrids, and "Digital DIY"

Both ecommerce and the world of motoring are going through some fundamental changes right now, with both sitting on something of a crossroads as we approach the final quarter of 2021.

How Dell Is Using Micro Frontends to Improve Its Ecommerce Experience

The massive rise in ecommerce sales recently is causing many brands to rethink how they present themselves and serve their customers online.

How Mattel Is Going All in on Digital, Diversity, and Sustainability

Whatever your personal experience of Mattel is, there's no doubt the California-based toy giant has some serious staying power. This ability to remain relevant in an ever-changing market is down in no small part to its ability to move and change with the times. In 2021, that means taking advantage of the opportunities presented by digital technology and our always-online world.

Gap Inc. Is Transforming into a Digital First Retailer

Despite there being many ecommerce fashion brands out there, the clothing industry seems to be faring better than most. The uncertainty of ordering clothes online without being able to try them on first was keeping many physical retailers relevant - even in the digital age.

How Specialized Is Riding into the Digital Age

We've all been changing our habits over the last year or so. Ever since the COVID-19 crisis entered the equation at the top of 2020, almost everyone on the planet has had to rethink how they live their lives in one way or another.

Office Depot Is Dividing Its B2C and B2B Brands and Moving to the Cloud

It's fair to say the nature of the office has changed since the beginning of 2020. Thanks to the disruption caused by the COVID-19 pandemic, more people have shifted from traditional working environments to a work-from-home model.

Walmart Is Using AI to Help Customers with Meal Planning

As the world's largest retail brand, Walmart can usually be relied on to have its finger on the pulse of most trends. Indeed, it even has its own dedicated innovation department in the form of Walmart Labs.

Here's a Look at LUSH and Its Brand-New Ecommerce Platform

Brands which have previously relied heavily on physical retail have been forced to rethink the way they carry out business in the wake of the COVID-19 pandemic. Many, indeed, have had to rebrand themselves as ecommerce businesses as a result

How to Create the Omnichannel, Customer-Centric Retail Experience of the Future

Next-generation retail customers are omnichannel and channel-agnostic. Retailers must start building customer-centric experiences rather than channel-centric experiences to serve them.

As Consumer Fraud Evolves, Online Retailers Struggle to Keep Up

Retailers can no longer look at the impact of fraud as simply ‘the cost of doing business.’ This special eTail research report from WBR Insights benchmarks retailers’ progress on optimizing fraud protection for a new decade in retail.

Aligning Your Brand Strategy with eCommerce Marketplaces

As ecommerance marketplace platforms becomes increasingly accessible, traditional online retailers are participating in marketplaces to expand their reach, or adopting marketplaces and onboarding third-party sellers themselves, at increasing rates.

Richline Group's Blockchain Strategy Adds Transparency in Luxury

Blockchain technology has been hitting the headlines for a few years now. As the technology which underpins cryptocurrencies such as Bitcoin and Ethereum, blockchain offers an elegant method of carrying out transactions without the need for a central authority - such as a bank.

How MeUndies Strategy Uses Shock Value to Sell Underwear

The challenge of standing out online becomes even more difficult when your business sets itself up to sell just a single type of product - such as men's underwear. This means that brands operating in these kinds of spaces need to come up with unique ways of marketing themselves

Zappos is Relationship Building to Connect with Its Audience

As a massive supplier of running gear, Zappos has been looking for ways to recreate this local store feeling in the digital space. It's achieving this by creating an online hub where runners can purchase the latest equipment while also accessing advice and accessories and connecting with fellow running enthusiasts.

An Intro to Chubbies Millennial Social Media Strategy

Connecting with Millennials is a big priority for eCommerce marketing in 2019. As a fashion brand with Millennials as its target audience, Chubbies has been using memes alongside 80s cultural references grab their attention.

An Intro to Wish's Gamification & eCommerce Facebook Ad Strategy

One brand which has been making waves on Facebook, thanks to its often bizarre advertising, is ecommerce platform, Wish.

Nike Wants to Use Augmented Reality to Measure Your Shoe Size

AR tech is becoming more advanced every day, it can be used in a multitude of different ways in a variety of different industries. Nike has harnessed the power of AR and has now merged it into a feature on its app, thus bringing it into the business sector of online shopping.

How Adidas is Using Customized Landing Pages to Boost Ecommerce

As a major retailer of sporting goods, Adidas knows how important it is for its fitness and style-conscious audience to be able to find the equipment they need. That's why the brand has been driving its digital transformation with some ambitious new ideas.

How Fabletics Is Using AI to Build Better Digital Ads

06/30/2020

Artificial intelligence is helping brands streamline processes across all their operations. From building better buyer personas and gaining clearer insights into their audiences to better ad targeting and more, AI is one of the most exciting technologies to emerge from the Industry 4.0 revolution.

How Mattel and Others Are Using Ecommerce to Deal with Store Closures

Mattel and Hasbro have created their own ecommerce platforms and are selling their products directly to consumers. This is a completely new endeavor for these brands which, were operating under a 100 percent B2B business model - but they believe they have the product lines and infrastructure to make it a success.

The New Rules of Retail Search and Acquisition

Google transformed the search landscape with new rules designed to provide the most relevant, highest quality information to searchers as quickly as possible. Google Discover, its content recommendation engine; now updates to how it parses images and videos, its new focus on evergreen content

ThirdLove's Loyalty Program Strategy That Boosts Retention & Referrals

Every company is a tech company. Why? Because our fast-paced digital-first world is forcefully transforming all businesses into technology businesses. Whether this is through using technologies such as automation to design and manufacture products or to help target and deliver those products to the right customers .

How Harry & David Creates An Emotional Connection with Consumers

According to recent Salesforce data, 67% of consumers and 74% of business buyers are willing to pay more if they can be provided a great experience. This is the strategy Harry & David is adopting with its goal of building emotional connections with its customers.

Rent The Runway's Email Strategy: Personalized Sustainability Reports

Sustainability is of growing concern for fashion shoppers - especially those in the millennial and Gen Z generations. It's giving rise to what's becoming a major trend in the fashion industry as younger consumers who crave new looks seek out more sustainable ways to shop - renting.

Jetblack Case Study: Walmart’s New AI-Powered Concierge Shopping Service

Walmart, the world’s biggest retailer, launched Jetblack – a concierge shopping service that combines ecommerce with a personal shopper experience. Jetblack is the product of Walmart’s Store No. 8 tech incubator, and uses artificial intelligence (AI) and professional buyers to make shopping recommendations via text.

AI is for More Than Just CX: Optimizing Engagement, Strategy, and Product Development

In a recent study, WBR Insights and eTail surveyed enterprise and mid-market companies concerning their adoption and use of Artificial Intelligence (AI). 80% of respondents represent enterprise companies with over $500 million in annual revenue.

How The Home Depot is Bringing People Back to Stores with Omnichannel Innovations

Brick and mortar retailers have been facing something of an uphill battle recently. However, The Home Depot has come up with some great ideas which have helped earn it the title of fifth largest US retailer by ecommerce sales.

Wayfair Unveils "Mixed Reality" Commerce with Magic Leap One Headset

US ecommerce home goods retailer Wayfair has launched the world's first "mixed reality" shopping experience with the VR/AR headset Magic Leap One.

Apple Is Taking a Bite Out Of Ecommerce with Augmented Reality Technology

Many companies have been looking for ways to incorporate AR into their customer experience and marketing, and perhaps unsurprisingly, Apple is one of them. It has come out with its own developer's platform to allow third-party innovators to create exciting new applications for AR tech - ARKit.

eBay and The Guardian Are Giving Entrepreneurs a Leg Up in Ecommerce

Getting started in ecommerce can be a daunting prospect for any entrepreneur. However, a great deal of the heavy lifting can be avoided by opening a store on eBay. Not content with offering assistance to its business users, eBay is also teaming up with UK newspaper The Guardian to provide even more help to entrepreneurs.

PetSmart is Using AI and Machine Learning to Conquer Digital Fraud

PetSmart is aiming to combat fraudulent transactions by using AI and machine learning technology to identify fraudulent orders before they are shipped, a move it believes could save $12 million per year.

Ipsy Is Making Big Changes to Its Ecommerce Subscription Business

Ipsy is now offering a "Glam Bag" selection of five sample-sized cosmetic products for $10 per month. While the business has already seen much success, it's looking to make some changes to help it grow even further.

How Stitch Fix Uses Data Science and Machine Learning to Deliver Personalization at Scale

Delivering highly personalized clothing recommendations right to customers' front doors on a regular basis, online styling subscription service Stitch Fix eliminates the need for its subscribers to go out and shop - or even browse online - for clothing, and it's proving to be a big hit with millions of consumers.

Amazon Can Now Deliver Packages Directly to Your Car's Trunk

With its Amazon Key service, the ecommerce giant can already unlock the front door of Prime members' homes to deliver their packages. Now, Amazon wants access to their cars as well.

Kohl's Partners with POPSUGAR to Create Data-Driven Apparel Collection for Millennial Women

Launching in September, department store chain Kohl's and digital media and tech company POPSUGAR will start using data and analytics - generated by the 400 million strong POPSUGAR audience - to incorporate millennial customer intelligence into the innovative collection's curation and design.

How Walmart has Rebranded its Ecommerce Platform to be the Anti-Amazon

Walmart and Amazon have been at odds for some time now, with the former desperately searching for ways to break the latter's stranglehold on the ecommerce marketplace.

Coca-Cola Is Embracing the Ecommerce Revolution with Next-Gen Freestyle Dispenser

Offering greater choice through next-gen digital tools is right at the heart of Coca-Cola's latest upgrades to its Freestyle fountain dispensers - and by adding Bluetooth connectivity to the machines, desire has moved at least one click closer to the brand's Freestyle mobile app customers as well.

Amazon's Strategy To Elevate eCommerce Deliveries

Despite offering next day - or in some cases, same day - delivery to its customers, Amazon thinks this just isn't quick enough    

Levis Strauss & Co.'s AI Strategy: The Virtual Stylist

One of the most exciting developments from Levi's is how AI is being leveraged to create a fantastic ecommerce experience for its customers

The Home Depot's eCommerce Strategy For Omnichannel Personalization

Home Depot has created separate omnichannel experiences to target their two primary customer profiles

Here's How Backcountry.com Is Delivering an Award Winning eCommerce Service

Backcountry.com has figured out how to retain more customers and cut down on abandoned cart rates - all while reducing unnecessary overheads

How Boon + Gable is Bringing the Personal Shopper into the Digital Age

06/30/2020

Boon + Gable wants to combine the elements of online shopping, with the assistance and service of a personal shopper.

Target's New eCommerce Strategy Is Turning Cartwheels

Target hasn’t survived for this long by being afraid of innovation and has several programs running to make sure it is up to date with the latest trends in retail technology.

Walmart's Strategy To Beat Amazon Prime

Walmart has realized it holds a key advantage over Amazon which it can leverage to offer services the online kingpin simply cannot.

Here's How Kroger is Taking Uber Steps to Innovate Grocery Deliveries

With retail giants Amazon and Walmart both venturing into their market, Kroger needs to remain agile to compete.

Here's How IKEA and Apple are Teaming Up to Create the Showroom of the Future

How then, does a Swedish furniture and meatball retailer relate to an American technology giant from Silicon Valley?

How Chubbies is Finding eCommerce Success By Investing in a Nation

Chubbies philosophy doesn’t simply begin and end with quirky social media campaigns and hashtags, but permeates every single facet of how the business conducts itself online.

How Iconery Uses 3D Printing to Accelerate Fast Fashion Jewelry Trends to Market

Iconery applies 3D printing to reinvent an age-old industry and keep prices accessible.

How Zappos Wins at Customer Service Every Day

75% of Zappos purchases come from returning customers and customer service is the key.

Rue La La Wants to Acquire Customers with In-App Content Marketing

Rue La La’s new venture aims to capture even greater sales via their in-app mobile content strategy.

What's Behind B&H Photo's Incredible eCommerce Experience?

B&H Photo used personalization, integrations, and applications to grow eCommerce sales to over 50% of total revenue.

Hollar Drives Impulse Purchases with Online-Only Dollar Store

How Hollar brought the dollar store to the digital era.

How Sephora Integrates Retail & Online Marketing

Discover how Sephora uses their To Go mobile app to create a personalized user experience and drive sales.

Here's How Kohl's Makes Mobile Shopping Easier

Check out Kohl’s new online marketing tools and see how they make the shopping experience stress-free

10 Examples of Instagram Ads from Target, Michael Kors, and More Top Retailers

Learn the tricks to win your customer’s heart on Instagram.

JCPenney Has An Omnichannel Secret

The Omnichannel strategy that is helping JCpenney drive $1.2 billion in incremental sales in 2017

Best Practices For Optimizing Your Retail Chain For Local Search

Geo-based marketing is making a huge impact; here's how it can help your business

How Walmart Is Leading The Omnichannel Charge

What you can learn from Walmart to win customers online.

Bonobos In-Store Guideshops

Why the future of eCommerce is offline .