eTail Palm Springs Celebrates 25 Years with The Z Suite Keynote Focus Group on the Next Generation of Shoppers

eTail Palm Springs Celebrates 25 Years with The Z Suite Keynote Focus Group on the Next Generation of Shoppers

Palm Springs, CA – Feb. 5, 2024 – eTail Palm Springs, a premier gathering for leaders in eCommerce and digital marketing, will celebrate its 25th anniversary from Monday, Feb. 26 to Thursday, Feb. 29 in Palm Springs, CA. The event, which has welcomed thousands of brands and industry professionals since its inception in 1999, brings together the brightest minds in retail and eCommerce.

This year, 200+ retail visionaries will share a wealth of insights and actionable strategies. The speaker lineup includes leaders from The Bouqs, The Container Store, INDOCHINO, J. Crew, LoveSac, Lowe’s, Mattel, Michael’s, Minted, PetSmart, Purple Carrot, REI, Sam’s Club, Stitch Fix, Target, ThirdLove, Ulta, WalMart, and many more.

In planning the event, co-producers Kristin Schoenstein and Elizabeth Robillard focused on addressing the most pressing challenges identified through months of dialogue with retailers. The conference will feature sessions on optimizing retention, balancing growth with profitability, leveraging AI, and effectively integrating digital with physical retail to attract omnichannel customers.

A special keynote focus group will feature The Z Suite, a network of diverse Gen Z students selected by Berns Communications Group from top schools across the U.S. to serve as generational thought leaders and reverse mentors to retail and brand leaders.

eTail stands out not just for its content, but for the unique experiences it offers. Attendees can participate in focused discussion groups that include the “Women in Retail” panel, the exclusive “C Suite Retreat” boardroom and “Cocktails & Conversations” to chat with other retailers within a specific revenue group. These are all structured to foster deep connections and off-the-record conversations with peers, in addition to “Cheers with Peers” beverage tastings, “Retailer Hang Outs” and eTail’s famous evening receptions.

eTail Palm Springs will feature a broad range of topics, and include the following focused content tracks:

  • Omnichannel and Hybrid Retail
  • Customer Experience and User Experience (CX/UX)
  • Performance Marketing
  • Data, Analytics, Personalization
  • eCommerce Logistics & Operations
  • Social Commerce & Community
  • Brand, Creative & Content Marketing

“It’s very exciting to be part of the conversations that shape the future of retail,” said Kristin Schoenstein, co-director of eTail Palm Springs. “This event is not just a conference, it’s a community, and attendees leave energized and ready to innovate as they tackle new eCommerce opportunities.”

About eTail Palm Springs eTail Palm Springs is a premier annual retail conference focused on eCommerce and digital marketing. Founded in 1999, it has served as a hub for retail leaders to gather, share insights, and discover actionable strategies for growth. With a legacy of fostering industry innovation and community, eTail offers a unique blend of educational content, networking opportunities, and exclusive experiences. The 25th Anniversary eTail Palm Springs event will take place Feb. 26 - Feb. 29 in Palm Springs, CA.

For more information: etailpalmsprings.com.

Media contact: Jodi Bart Holzband, Classic Bart PR + Communications jodi@classicbart.com

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