As Consumer Fraud Evolves, Online Retailers Struggle to Keep Up

06/30/2020

brought to you by WBR Insights

Access the Report: Available December 2020

In 2019, account fraud increased by 28% compared to the previous year, Forbes reports: “It’s getting more difficult for modern enterprises to distinguish between high-risk and low-risk users—and this will only continue thanks to large-scale data breaches, the evolution of the dark web and the looming threat of identity theft.” Fraud is putting more than financial and person data in jeopardy as well. Successful cases of largescale and assorted smallscale instances of fraud erode customers’ trust and put the future success of retail brands in jeopardy—even if they follow up with leading fraud prevention best practices.

Retailers can no longer look at the impact of fraud as simply ‘the cost of doing business.’ In line with broader global business trends and new, more subtle and impactful forms of fraud, retailers are shifting towards a more proactive and incident-preventative mindset. Now, identifying fraud patterns, building cases for prosecution, and improving coordination with law enforcement are top of mind for retail fraud professionals. But their success hinges on their ability to identifying the partnerships, technologies, and skillsets required to do accomplish these goals.

Q4 2020 eTail Report: The Analysis, Identification, and Prevention of Modern Retail Fraud

In this special eTail report, we benchmark retailers’ progress on optimizing fraud protection for a new decade in retail. With a focus on business value, we identify retailers’ biggest pain points in fraud prevention today. We explore their long-term strategies, ambitions, and the means with which they hope to improve fraud prevention methods in the future. Finally, we gain qualitative insights from retail fraud professionals based on their most impactful experiences with fraud to date.

Access the Report: Available December 2020



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