March 1 - Day One: Charting Your Post Pandemic Growth Path

According to McKinsey, Live Shopping generated $11B in sales in the U.S. in 2021 and is

expected to represent 20% of all eCommerce sales by 2026. This session will be dedicated to

driving engagement through immersive experiences like Live Shopping as well as the evolutions

of engaging web visitors including:

● Connected store associates

● Gig-economy customer experts

● Seamless chat experiences across app, web and store touchpoints

● Delivering personalized, consumer-first interactions with Live Shopping events

The first 50 attendees will receive an insulated travel tumbler mug courtesy of Otterbox, our

partner of 4 years.

Speaker: Terrence Fox serves as the Head of Sales for iAdvize North America. Previous to

iAdvize Terrence held senior roles at HubSpot & TripAdvisor. Fascinated with what drives

"brand saliency" you can view interviews Terrence has had with CX thought leaders around the

globe at https://conversation.iadvize.com/en/

With nearly 100 billion dollars in quarterly sales and more than 12 million products, it can be daunting to compete against the ecommerce giant that is Amazon.com. But as Amazon has been at the forefront of optimizing for the customer experience and growing revenue at a rapid pace, we can learn a lot from their playbook. Join our CEO & Co-Founder, Chinedu Eleanya, and our COO, Jordan Garner, for an executive-level discussion on what top-tier brands are doing in 2022 to compete and win against Amazon.

Jordan Garner

COO
Mulberry

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Chinedu Eleanya

CEO & Co-Founder
Mulberry

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Join your peers for a private 3-course lunch and hear ProductWind CEO, Jason Kowalski discuss "HOW TO LEVERAGE INFLUENCERS TO LAUNCH PRODUCTS ACROSS RETAILERS”.

Eat, listen and network with other like-minded retail leaders for an open discussion on how to launch products better on US and global etailers, win Page 1 and R&R, drive social clicks and community awareness, and tie marketing back to sales. RSVP TODAY and be entered for a chance at winning a $500 Amazon gift card

It’s easy for brands to declare who they are, what they do, and why they do it—their brand promise. Proving it is much harder to do.

Siloed departments and disjointed customer interactions are a way of the past. To deliver the promise of best-in-class customer experience (CX), retail brands need a holistic CX strategy that spans the entire customer journey.

Top retail brands today are leading with proactive, personalized, high quality interactions with every customer - all the time, every time.

Join Ada and other CX leaders for a knowledge-sharing event on March 1st, and learn how to stand up a holistic CX strategy that will help your brand stand out.

Customer Behavior and Retail AI Ecommerce leaders have built their own technology to power customer acquisition, attribution and engagement with AI-ready data. These leaders long ago realized that customer behavior is highly predictive of customer intent and intuition, and built systems to generate, enhance and model that behavioral data. It's time for you to join their number. After a decade of working with data-forward retailers from across the globe, we’ve developed best-in-class practices to fuel sophisticated AI- and BI ecommerce use cases using behavioral data. In this opening address, Alex Dean, CEO and Co-Founder of Snowplow will provide a brief overview of the why, what and how of behavioral data + AI. 

Alex Dean

CEO and co-founder
Snowplow

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How has Amazon impacted the customer journey since COVID? HP’s Sr. Director Marketing, CRM & Global UX / SEO, Morgan Chemij, will discuss how they’re redefining eCommerce and share some interesting facts and figures. He’ll also talk about recent, less well-known Amazon offerings, the impact of same-day shipping and how HP is approaching the Amazon ecosystem.

Morgan Chemij

Senior Director, Marketing, CRM & Global UX
Hewlett Packard

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Your must underutilized owned media resource is your own customers. Join Matt Roche, CEO of Extole, to learn how to bring scale and process to referrals, influencers, advocacy, and incentives to drive new-to-file acquisition, awareness, and revenue and enhance your existing programmatic and email efforts

Matt Roche

CEO
Extole

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Loyalty does not just mean earning points and receiving discounts, it also means making your customers an integral part of your community and amplifying their voice to help other buyers. During this panel, learn how to set up a unique loyalty program that improves retention and builds an engaged community by

• Identifying next channels for customer loyalty
• Discussing the key elements of a successful loyalty program
• Do you need an app?
• Does it make sense to partner with other companies for offers
• Tailoring your program to your various customer segments
• Discussing how loyalty programs aid in attribution and analyzing the customer journey

Rebecca Zarate

CMO
RedBubble

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Christine Monaghan

VP, Digital
Astral Brands

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Kelly McLean

Director, Marketing
Exchange Solutions

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Marketplaces are everywhere and it’s easy to get overwhelmed by all of the options. What is the best strategy for starting a marketplace? In this session, hear from the SVP of Marketing at Jane, a curated online marketplace for boutique sellers as she discusses best practices around: 

• Evaluating the market opportunity associated with marketplaces—looking at the size of the opportunity and customer behavior as well as the trade-offs
• Thinking about what you should offer and expect in return from a marketplace
• Successfully building a brand while selling on marketplaces
• Analyzing the advantages and disadvantages of embracing marketplaces as a selling channel

Meagen Johnson

SVP, Marketing
Jane

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Brands around the world are realizing that they will need to implement changes in longstanding go-to-market models to win in the Amazon age. Chief among these necessary changes is a brand’s assertion of greater channel control, particularly as it relates to the Amazon channel, which is a key predicate to optimized growth on the platform. Brands must give careful thought to how they will control their presence and sales – both on and off the platform – to maximize revenue and profits. Without a clear control strategy in place, brands will find themselves disrupted by unauthorized sellers and caught in retailer vs. retailer battles, all to the harm of their brand value and sales figures. In this session, Daren Garcia of Vorys eControl will discuss how brands can achieve better control over online sales, move towards better MAP compliance, remove disruptive third party sellers from the platform and leverage their control efforts to drive better commercial outcomes, both on Amazon and across other channels. 

Key Takeaways:

• Channel management best practices in the eCommerce age;
• How to remove disruptive third party sellers through data driven, prevision enforcement;
•  KPIs indicative of sales control success, including increased authorized sales and brand value.
• The three step process for achieving internal alignment around and implementation of eControl programs.

Blake Finney

Partner
Vorys eControl

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The goal of any marketer is to find ways to engage customers and drive them toward continued sales and improve CLV through personalized marketing. Companies have lost billions of dollars due to poor ecommerce personalization. Now with Google’s impending ban on 3rd party cookies in 2023 and Apple doing away with device identifiers in IOS, marketers must find a way to continue to access data. Join this session to hear how a panel of savvy brand advertisers plan to approach things like:

• Understanding the implications of Google’s ban on 3rd party cookies
• Preparing for a cookie-less future with new privacy solutions
• Examining who the key players are for alternative tracking technologies to provide more predictive, intelligent data
• Improving your first and zero party data sources and infrastructure to get a more complete customer view
• Testing multiple new approaches before the 2023 cookie deprecation deadline

Udayan Bose

Founder & CEO
NetElixir

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Carolyn Vaccaro

Senior Manager, Performance Marketing
Windsor Fashions

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Tony Drockton

Founder & Chief Cheerleader
Hammitt Bags

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Executive, Capillary Technologies

Joe Doran

Senior Vice President, Loyalty
Capillary Technologies

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• Learn best practices for maximizing opportunity while minimizing risk from new technologies.
• Overview the primary use cases of Data and AI for retail marketing today
• Understanding the basics of how most algorithms work (no math in Greek letters) helps us understand how we should and should not use them
• Learn what are the key roles that people should play when working with these technologies

Jacob Bradbury

Senior Director, Marketing Analytics
Lululemon

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In 2020, the subscription commerce market experienced monumental growth. In 2021, subscriptions proved to be a stabilizing force, driving higher AOV, LTV, and MRR than ever before. In this session, learn how subscription brands of your size and vertical performed in 2021 and get more key takeaways from Recharge’s State of Subscription Commerce report.

Lindy Crea

VP, Strategic Alliances
Recharge Payments

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Personalization was key pre-COVID. Customers were happy to give over their data as long it was used to improve, streamline or personalize their experience. This remains the case. But, given the continued era of uncertainty we are headed into, it is even MORE important for retailers to personalize their messaging and engagement with customers. Join this panel to hear how several personalization powerhouse brands are bringing customized experiences to their customers by using insights & data. Expect to hear about:

• Collecting the right data about your customers to be about to personalize experiences for them
• Ascertaining the right kind of technology needed to accomplish a personalized connection with customers
• Ensuring convenience and ease of use are driving your personalization strategies
• The marketing methods you should be using to offer meaningful advice and product suggestions to customers
• Training your in-store or contact center employees needs to go through in order to be ready for this personalization
• Collecting the right data about your customers to be about to personalize experiences for them
•  Ascertaining the right kind of technology needed to accomplish a personalized connection with customers

Stephen McDonagh

Senior Director, Digital & Growth Marketing
1-800-Flowers.com Inc.

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Derrick Dinglasan

Founder
OPTE

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Andy Knosp

Head of Solutions Consulting
Gladly

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Loyalty does not just mean earning points and receiving discounts, it also means making your customers an integral part of your community and amplifying their voice to help other buyers make decisions. During this fireside chat with Melanie Travis, CEO of Andie, learn how this swimwear brand developed an engaged community that created a sense of connection for consumers with their brand. She will discuss

• Refocusing on community knowing that today’s customers are craving a sense of connection in this virtual world
• Creating a customer community combining your own content, user generated content and potential influencers can be a great way to create loyal customers
• Finding this community that may already exist via your social media or building one on another platform or your own website
• Leveraging communities not just to build brand loyalty but also to test new product ideas and get feedback

Jessica Granata

VP, Growth
Andie

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3D, AR, VR, XR, Metaverse, and the Immersive Web are some ways to describe the next layer of the

internet. Come learn how to have the right infrastructure in place to drive real ROI in utilizing these new

technologies and bringing incredible experiences to your customers today.

- Learn how putting AR on your website today can increase sales conversions and reduce returns

- Unlock the power of 3D by using 3D assets to engage with customers on all of your customer channels

- Learn the ultimate strategies for putting content in context for your customers

Jon Cheney

Founder
Seek

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Barry McGeough

Global Vice President of Innovation
Wolverine Worldwide

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Listen and be inspired by an accomplished panel of fierce femmes from companies like Lamps Plus, Lunya and Kendra Scott; then, cultivate new friendships and discuss the issues that were raised during this panel discussion

Liz Dolinski

Chief Growth Officer
Lunya

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Heather van Haaften

Director of Video
Lamps Plus

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Join Matt Haugh, vice president of product marketing from ID.me, Gary Penn, global vice president, DTC, from Nixon and Fallon Clayton, marketing manager, Paid Partnerships, Backcountry at eTail to learn about value-based buying and how leveraging group discounts as part of your marketing strategy can:

• Help you drastically increase brand loyalty and build lasting customer relationships
• Enable you to reach new demographics and target audiences that will resonate with your brand
• Demonstrate brand values while also supporting everyday heroes 
• Achieve revenue growth targets

Matt Haugh

Vice president of product marketing
ID.me

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Gary Penn

VP, Digital & eCommerce
Nixon

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Fallon Clayton

Marketing Manager
Backcountry

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For businesses like Hickory Farms, email is a critical channel for communicating with customers and driving revenue, especially during the busy holiday season. Like many businesses, Hickory Farms expects a significant portion of annual revenue to come in the last few weeks of the year, and with changes like Apple’s release of Mail Privacy Protection (MPP) disrupting the way marketers can track the engagement of their email campaigns, Hickory Farms needed a strategy to keep their program in check and ensure strong inbox delivery for these “make or break” campaigns. Join our session at 4:50pm PST on March 1st to hear from Jen Partin, Senior Marketing Manager, Email & SMS at Hickory Farms, and Guy Hanson, Vice President, Customer Engagement at Validity, as they share 3 strategies you can leverage to improve email marketing outcomes in a post-MPP world, and set your most important campaigns up for success, with Everest by Validity. You will get the latest, hot-off-the-press data on how Hickory Farms has leveraged the Everest email success platform to: Achieve a 100% Inbox Placement Rate on their end-of-year campaigns Improve email engagement and brand recognition year-round Drive significant YOY email revenue growth 

Jen Partin

Senior Marketing Manager, email & SMS
Hickory Farms

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Guy Hanson

Vice President, Customer Engagement
Validity

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As a retailer you have a list of best practices, tools, and strategies that you apply to your digital marketing efforts. Cross-platform reach, retargeting, email marketing—the list goes on—but what if you had a chance to combine those effective elements with the most impactful ad channel available to retailers today? Join Ali Haeri, Vice President of Marketing at MNTN, as he explains how Connected TV unlocks tried and true retail marketing best practices for television advertising. He’ll cover how you can reach specific audiences, like website visitors or loyalty program members, and immerse them in a cross-channel ad experience that drives visits, conversions, and revenue.

Ali Haeri

VP of Marketing
MNTN

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Big box retailers like Walmart & Target have created their own marketplaces like Amazon. So the debate around whether to compete with the big box retailers and other large marketplaces or deciding to partner with them is top of mind right now. Many retailers are realizing they can do both—have a strong and successful d2c site and also work with marketplaces and big box without diminishing their brand and reputation. Join this panel debate as we talk about both sides of this argument and understand the benefits and drawbacks of both. Expect to hear more about:

• Determining whether to compete or partner with marketplaces given the rise of marketplaces from big box retailers
• Debating whether you can successfully do both—have a D2C site and also partner with marketplaces
• Assessing the impact on your brand products and pricing when you choose to join a marketplace

Derek Correia

President
Reserve Bar

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Firat Ozkan

Co-Founder
Mount-It

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Jean-Marx Mantilla

Digital Marketing Director
Lands' End

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Justin King

VP, Growth and Industry Marketing
Salsify

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Jeff and Carey will help marketers imagine a world where every creative brief is informed with the best insights available… where ads perform better…and continuously improve…to understand which creative elements work, and which ones don’t, to help them achieve their specific objectives… a world where measurably better creative can be made at speed and scale. Audience will learn: -What is the intelligent creative movement? -How data-driven creative is giving leading marketers an advantage -How are marketers driving transformational improvements in creative effectiveness and efficiency 

Carey Woodruff

Head of Industries
Vidmob

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Jeff Filiberto

Head of Marketing Transformation Practice
VidMob

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While the ability to order nearly every product on a subscription basis can be incredibly useful, it can also lead to a surplus of product— resulting in subscription fatigue. However, this doesn’t mean the opportunity for e-commerce subscription is dead. Rather, it means that brands considering a subscription model need to tap into consumer insights to deliver truly valuable and useful subscription products. In this case study, the Outlines team will discuss: 

• How they approached subscription holistically, resulting in >50% subscription rates. 
• Using customer insights to forecast new product pushes, disrupt overlooked product categories and develop personalized subscription plans 
• Adding value to a subscription model with product services, meaningful engagement and consumer education 
• Subscription opportunities in traditionally overlooked product categories 

Luke Young

Co-founder
Outlines

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Megan Ceryanec

Co-Founder
Outlines

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 E-commerce growth is stressing already constrained logistics capacities and reshaping fulfillment strategies. But you can leverage your logistics capabilities to enhance e-commerce shopping experiences, improve e-commerce conversion rates and drive e-commerce growth. In this session, discover how companies can successfully use their logistics and fulfillment to differentiate against the competition.

Key takeaways

· How fulfillment and logistics can be used drive eCommerce growth

· What is personalized fulfillment experience

· Capabilities needed to enable personalized fulfillment experiences

· Benefits retailers can get by providing personalized fulfillment experience

Reyaz Mohamed

Vice President, Luminate Commerce
Blue Yonder

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Erin Halka

Industry Strategies Director
Blue Yonder

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