eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Carolyn Pollock, CMO at Tailored Brands
Tailored Brands Logo

Carolyn Pollock


CMO
Tailored Brands

Check out the incredible speaker line-up to see who will be joining Carolyn.

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Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021


1:30 PM KEYNOTE PANEL DISCUSSION: The Impact of COVID on Retail and How to Approach Our New Normal

As we approach the light at the end of the tunnel of the pandemic, now is the perfect time for retailers to reflect on the changes they made to their busineses throughout the last year and consider what updates are worth keeping and which should remain temporary. Certain initiatives might have been more of a bandaid while others might have been a sped up implementation of an investment in your three to five year digital plan. Given changing customer needs, it’s imperative to examine which COVID-era business processes or investments should be kept and which can be left behind. During this panel, our panelists will discuss:

  • Examining how has Covid-19 changed the industry’s approach to innovation and change
  • Figuring out what new customer demands and needs the pandemic has sparked
  • Realigning business priorities with new customer needs
  • Ensure innovation efforts don’t fall by the wayside when budgets are inevitably tightened
  • Looking at the ‘New Normal’ industry trends that you can predict for 2022?

Michelle Horowitz, SVP, Head of Marketing, Blink Fitness