Carey Woodruff

Head of Industries Vidmob

Carey leads the team at VidMob responsible for expanding enterprise partnerships with retail, QSR, and financial services brands, with the goal of driving better business outcomes for customers through measurably better creative. VidMob pioneered Intelligent Creative and is building an operating system for creativity with a team that believes in the power of human creative and purpose-driven business.

The need for better creative performance insights and optimization was evident from Carey’s eleven-year tenure at Twitter, where she led partnerships with leading big box, department store, convenience, and specialty retailers, developing them into best-in-class marketers on the platform. Most recently, she built and led the team charged with diversifying Twitter’s large client advertiser base.

Carey graduated from Ohio University with a BSJ in Advertising Management. Originally from the “heart of it all,” she’s made a home in Chicago with her husband, dog and two young children.