Meredith Wollman joined Mattel’s Customer Marketing group in 2016 leading the charge to drive traffic to Walmart.com. Walmart is all about the fundamentals so she collaborates closely with Sales on inventory levels, National Media to leverage search & display, and Digital Operations to ensure the product pages are live and optimized. She analyzes trends, insights and data and builds campaigns that will drive POS. The shopper journey is always top of mind. Her battle cry is to surprise and delight the shopper! Meet them where they are and where they are going to be. Give them snackable content with a clear call to action. Meredith came to Mattel with 20+ years of marketing experience.
Check out the incredible speaker line-up to see who will be joining Meredith.
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