eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Meredith Wollman, Manager, eCommerce for at Mattel
Mattel Logo

Meredith Wollman

Manager, eCommerce for

Check out the incredible speaker line-up to see who will be joining Meredith.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:05 PM Checklist Panel: Wading Through The Challenges of Omni-Channel Attribution

The ability to properly measure the impact of your marketing efforts across channels is critical to justify spend, but still a hard nut to crack. In this panel, learn how A&F, HBC and Mattel are approaching attribution on various channels and the changes they have made along the way to glean more accurate insights. Review ideas around:

  • Measuring performance accurately—the tools that are helping to bridge consumer touchpoints
  • Understanding the influence that online has on offline and vice versa
  • Integrating the data across touchpoints