Morgan Chemij
Senior Director, Global Marketplace Strategy & Media Execution HP
Monday, February 23: Summit Day
4:05 PM Search: Panel Discussion: Navigating the Blurring Lines Between Search and Discovery: How Evolving Discoverability Drives Revenue and Customer Loyalty
The boundaries between search and discovery are rapidly shifting, transforming how consumers find and engage with products online. Retailers must adapt to these changes by embracing new discoverability strategies that not only drive revenue but also build lasting customer loyalty. In this session, industry leaders explore how evolving search and discovery capabilities create seamless shopping experiences that captivate customers and fuel business growth by:
- Adapting to evolving search behaviors as AI assistants and generative AI platforms reshape how customers discover product
- Optimizing for AI-powered overviews and direct answers, focusing on semantic relevance and structured data
- Leveraging advanced analytics and AI-driven insights to track new customer pathways
- Diversifying digital presence across emerging platforms and conversational AI channels
Check out the incredible speaker line-up to see who will be joining Morgan.
Download The Latest Agenda