Fallon Clayton

Fallon Clayton is a passionate marketer with experience in brand development and growth marketing within the retail and consumer products industries. After earning a B.S. in Marketing from the University of Utah, Fallon began her career at L’Oreal where she developed/renovated new and existing products to drive growth. Her desire to develop brands within the digital space led her to her current position as Marketing Manager over Paid Partnerships at Backcountry, a leading outdoor retailer. There, she specializes in affiliate and influencer strategy and program management. Fallon has a proven track record of fostering valuable, performance-driven relationships.