Feb 28 - Pre-Summit Day: Email & Customer Retention Summit- Retailer Only

Elizabeth Robillard, Program Director, eTail Palm Springs

Elizabeth Robillard

Program Director
eTail

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At their core, CMO’s growth engines run through acquiring new customers and maximizing the value of existing ones. The problem is that one often comes at the expense of the other, and the only way to generate significant growth is by striking the right balance between the two. In a digital-first, eCommerce-led world, the acquisition VS retention dilemma should be a top priority for every business. And retention should be punching way above its historical weight. In this session, Marisol Leffler, Optimove’s VP & GM, will clarify why retention marketing is taking over, and further dive into how multichannel marketing empowers marketers to maximize its returns.  

Marisol Leffler

GM,VP Revenue US
Optimove

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Most loyalty programs check the box a variety of common benefits – points, discounts and tiers abound. But is there a interaction between your brand and your members that creates a differentiated bond above other commoditized experiences? Join this keynote with Ryan Draude from Giant Food as he shows us how to explore the basis for finding the acts that define the foundation of building a true long-term relationship with your best customers.

Ryan Draude

Head of Loyalty and Digital
Giant Food

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Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to email and customer retention strategies.

Get your email and customer retention challenges solved by expert roundtable moderators from marketing visionaries.

●       Learn how you can increase customer acquisition through personalized emails using historic purchase data creatively and focusing on email deliverability

●       See how Lume identifies web visitors and connect all of the data points to truly personalize their customer experience

●       Utilize Lume’s tips and tricks for increasing revenue tied to automated emails

Rachel Bergman

CRO
Cordial

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Jordan Allen

CIO
Lume Deodorant

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We're going to talk about how to solve the two biggest problems in Email Marketing. Problem #1 is "How do I acquire more targeted, engaged, highly deliverable email addresses that will generate substantial ROI"? We'll show you how to in a totally new way. Problem #2 is "How do I safely re-engage my millions of dormant emails and bring them back to life?"

Adam Robinson

Co-Founder & CEO
GetEmails

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Email personalization is a huge challenge facing marketers today because it takes a large amount of time and effort. Many marketing teams spend lots of resources on creating personalized emails and some have even given up completely. But what if this type of sophisticated personalization was not only within reach, but it was also easily achievable and repeatable. This is where the Zembula Smart Banner™ comes in. Our Smart Banners ™ can help marketers achieve an increase in revenue by 10+% in every email send. Garin Hobbs, Zembula SVP of Client Strategy, and Karly Kurata, CRM + Email Manager at Thrive Causemetics Inc., will walk you through all things Smart Banner™ and discuss results they’ve seen! It’s time to work smarter, not harder. 

Garin Hobbs

SVP of Client Strategy
Zembula

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Karly Kuarata

CRM + Email Manager
Thrive Causemetics Inc.

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Abstract: Meet Insider, the most awarded martech vendor of 2021. Hear growth lessons from industry leaders like IKEA, NA-KD, Adidas, Pizza Hut and discuss how they (finally) created connected customer experiences by synchronizing their onsite personalization and channel orchestration to obtain conversion rate increases between 7-10%. Key Takeaways: -How to adopt new or non-traditional channels into your customer experience: WhatsApp, Line, FB Messenger, InApp, WeChat, Browser notifications and more… -How to accurately predict and measure the ROI of cross-channel customer journeys -BONUS: Learn the 5 top strategies/tactics that drive tangible growth across mobile for our 1,000+ customers 

Jim Koepke

Managing Director of Insider - North America
Insider

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This panel puts the post purchase process and loyalty at the forefront. Go beyond developing standard retention programs to shape strategies that drive real long-term engagement. Heads of CRM and customer engagement will walk you through their new and enhanced loyalty programs and provide their thoughts around:

•  Knowing customer preferences to push offers and promotions that keep them engaged, and build connections
•  Deciding if your customer base is ready and willing to pay for a membership program—and what perks may it entail
• Experiences for “members-only”: what exclusivity is featured and how community is being built around membership and loyalty programs
•  More than free shipping: what perks are customers are really valuing as brands keep raising the stakes? What is meaningful loyalty today?
• Determining what drives loyalty for the next gen customer: how to reduce a dependency on promotions 

Brigitte Brady-Harris

VP, Brand Communications
Sunbasket

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Jill John

Chief Customer Officer
Interior Define

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Emily Motayed Lancaster

Co-Founder, Havenly, Co-Founder
Nurture&

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Kris Mobayeni

VP, Marketing
Simon Data

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Jim Connolly

Director, CRM & Retention Marketing
iHerb

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Jason Goldberg

Chief Commerce Strategy Officer
Publicis

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The roundtable discussions are reconvening. Now is your chance to talk through more pressing issues and get your questions answered in a fun, informal setting.

Today’s customer gets hundreds of emails a day. Customers are more likely than ever to quickly click delete on an email that your company put a lot of effort into creating. During this opening keynote panel discussion, join three brand executives who send emails that get customers to click and engage as they talk us through their suggestions for the best use of personalized messaging, eye catching subject lines and establishing that human touch through email.

• Testing subject lines that really draw in the customer on the first look and reflect the email’s true purpose
•  Providing contextual information based on search history to drive engagement
• Speaking like your customer, building out fun CTAs with a “human touch”
•  Thinking of email more as a relationship builder or education tool vs. a sales tool

Isaac Hyman

Senior Strategist, Email & CRM Marketing
B+H Photo Video

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Matthew Seifert

Senior Director of Retention and Monetization
Pretty Litter

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Stephanie Mello

Director of Lifecycle & Retention
Everly Health

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Guy Hanson

Vice President, Customer Engagement
Validity

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Marisol Leffler

GM,VP Revenue US
Optimove

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An expedition into what lies beyond the frontier of conventional email. Let's step into the expanse of Email 2.0! Email 2.0 is going to change the way we view Email as a channel. We will take you through its uncharted territories of Ems, Atomic Rewards, AMP-All, Hooked Score, Progeny, and more.

Nicholas Einstein

VP, Product Marketing & Global Head of Analyst Relations
Netcore

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The roundtable discussions are reconvening. Now is your chance to talk through more pressing issues and get your questions answered in a fun, informal setting.

For many retailers, getting your holiday email strategy perfected is a huge priority that requires careful planning and consistent communication with your partners over many months to ensure flawless execution. Join Jen Partin, Senior Marketing Manager, Email & SMS at Hickory Farms as she walks you through:

• Reviewing best practices for holiday email readiness
• Getting yourself and your data organized and ready for the season
• Testing different strategies off-season for in-season email optimization
• Working with partners to develop a robust seasonal plan
• Measuring success and campaign metric must haves
• Connecting customers through an effortless gifting experience

Jen Partin

Senior Marketing Manager, email & SMS
Hickory Farms

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Relax with a glass of wine or a cold beer and chat with other retailers from similar size companies who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million In Online Revenues

Hosted By: Mina Elias, CEO, MMA Nutrition 

2. 25 – 100 Million In Online Revenues

Hosted by: Keenan Davis, Senior Director, Marketing, SVS Sound

3. 100 – 500 Million In Online Revenues

Hosted By:  Christine Monaghan, VP, Digital, Astral Brands 

4. 500 Million+ In Online Revenues

Hosted By: Jean-Marx Mantilla, Senior Digital Marketing Director, Lands’ End

Mina Elias

CEO
MMA Nutrition

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Christine Monaghan

VP, Digital
Astral Brands

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Jean-Marx Mantilla

Digital Marketing Director
Lands' End

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We’re feeling nostalgic for in person conferences and there is no better place than Palm Springs to embrace the culture of nostalgia! The desert home of eTail West was a Modern Design Mecca and almost a century later, modernism is still the hippest thing about Palm Springs! So come experience vintage Palm Springs with us as we sip on cocktails & soak up the California sun at our first official eTail cocktail reception of 2022.