Erik Holt

Erik Holt, VP, Partnership Development @ Optimove, has 20 years of corporate / business development, product strategy, and management experience at leading enterprise technology and digital marketing companies. At Optimove Erik leads the global partner ecosystem, helping marketers extend the value of the Optimove’s CRM platform through a network of channels and joint solutions. Prior to joining Optimove, Erik was VP, Strategy & Corporate Development at Acoustic, a multichannel marketing hub. In this role, Erik was responsible for M&A, product and partner strategy, and designing long-term growth and investment plans for Acoustic Marketing Cloud.

During his tenure at IBM, Erik held leadership roles in Ecosystem Development and Corporate Development for the Watson Marketing Cloud business unit. In addition, Erik developed and led IBM’s Digital Marketing Network and Ready For Commerce partner ecosystem programs. Prior to his time at IBM & Acoustic, Erik was VP, B2B at M2 Media Group, a leading subscription and lead generation agency. Prior to M2, Erik was Director, Corporate Strategy & Development at Toolbox.com, a global network of online IT communities.

Erik earned his Bachelor’s Degree in Integrative Arts at The Pennsylvania State University (Main Campus) and his MBA from Villanova University. Erik resides in Newtown Square, PA, a suburb of Philadelphia, with his wife Vera and their two children, Charlie (14) and Jesse (12).