eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Jim Connolly

VP of CRM, Engagement

11:05 AM Keynote: Email AI: Personalization Automation

“Batch and Blast” and “Spray and Pray” are dead. Customers today expect communications to be timely and relevant. Join James as he presents how he set up trigger emails and campaigns with AI, and has been segmenting customers based upon search and shop behavior by:
• Creating inviting dialogue to sell the product and enticing the buyer knowing what their desires are
• Ease of Use and Automation as keys to an effective platform
• Segmenting emails accordingly:
o Lifecycle Stages: Acquisition vs. retention, browsers vs ready to buy, etc. 
o Discount Elasticity: Full price shopper versus discount shopper
o Customer Engagement: Frequent buyers, Seasonal buyers, infrequent buyers

Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda