Jordan Allen

CIO Lume Deodorant

Jordan Allen is the Chief Information Officer of Lumē Deodorant (acquired by Harry's Inc. in December 2021). Started just 4 years ago, Lumē Deodorant has quickly become the best-selling deodorant on the internet. Lumē is in the business of busting myths about body odor and "feminine" hygiene, and provides customers with outrageously effective, whole-body odor control that is clinically proven to last for 72 hours. Jordan started working with Lumē in December 2018, and has played an important role in turning Lumē into the internet's favorite deodorant. His primary responsibility lies in Marketing Efficiency & Consumer Behavior Analytics. Before Lumē, Jordan was a MarTech Manager and marketing consultant at Harmon Brothers, the agency behind the ultra-viral ads for Squatty Potty, Purple Mattress, Poo Pourri, and (of course) Lumē.