Feb 28 - Pre-Summit Day: Search & Performance Marketing Summit- Retailer Only

Kristin Schoenstein, Portfolio Director, eTail Palm Springs

Lisa Ringlen

Executive Director
WBR New York

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With new channels coming into play and customer preferences constantly shifting, how can you stay on top of the latest trends shaping the future of digital advertising? Customers report that they find digital advertising intrusive, repetitive and irrelevant, so how can you ensure that you stay proactive and stay on top of these issues? Join panelists from Williams Sonoma and Threadless among others as they share ideas around:

• Identifying how to allocate digital marketing dollars effectively Rethinking the use of traditional and newer online media to grow the top of your funnel
•  Re-establishing new KPIs
•  Applying different platforms as customers move through the funnel (from discovery/research, to consideration, then purchase) as media costs are rising
•  Measuring the success of your online media mix

Elizabeth Schmidt

VP, Brand Strategy & Marketing
Threadless

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Jake Soroka

CMO
Scentbird

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Dawn Francisco

CEO
B-Glowing

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Stacy Doren

Vice President of Marketing
Levi's

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Leslie Carruthers

VP, Strategy
YourAnswer

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Hear quick intros from your roundtable hosts and get ready to take a deep dive into the latest challenges related to search and performance marketing.

Get your search challenges solved by expert roundtable moderators from marketing visionaries.

YourAnswer has a unique voice-enabled mobile shopping experience for your website and/or app. It is powered by a patent-pending Real Intelligence Engine and a novel mobile display.  Users can say something like "show me all your red dresses size 8 under $50" and get exactly that! 

Jay Nigrelli

SVP of eCommerce
Perry Ellis International

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Joe Herne

EVP, North American Operations
YourAnswer

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Bidnamic powers hundreds of the fastest growing retailers globally, in this interactive session, the CEO, Liam Patterson will share the best strategies and approaches used to maximise revenue. 

Liam Patterson

CEO
Bidnamic

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Keelan Durnien

Performance Marketing Specialist
Herschel Supply Co.

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AdMedia has guided eCommerce leaders through change to grow profitability for 25 years. Due to the changing eTail landscape, increased concerns of brand safety, consumer privacy, SERP TAC inflation, C-Suite P&L demands, brands need to diversify in order to defend their market share and achieve sustainable, profitable growth with accountable marketing budgets during 2022. AdMedia delivers unmatched ROI and incremental scale. 

• An excellent way to turn prospects into net new customers and one-time buyers into repeat customers
• Integrating various channels to create a cohesive brand experience across the path to purchase
• Diversifying consumer acquisition channels
• Protecting consumers privacy
• Ability to leverage 1P data 
• Category endemic ad placements tied to publisher content

Jeff Alderman

SVP, Sales and Marketing, AdMedia
AdMedia

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Danny Bibi

CEO & Co-founder
AdMedia

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How to plan, amplify, and measure the true impact of your content strategy Description: Brands often treat “content” as just another marketing channel, similar to email or SEO, and that’s exactly where they get it wrong. This session will discuss how to treat content not as a channel, but as a mechanism for making multiple channels more successful, from performance marketing to brand-building to CRM. We’ll also discuss new measurement frameworks attendees can use to track the true impact of content across their customers’ purchase cycles.

Jamey Bainer

VP, Head of Strategy, PACIFIC
Pacific

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Shawn Massie

VP, Growth
Pacific

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The roundtable discussions are reconvening. Now is your chance to talk through more pressing issues and get your questions answered in a fun, informal setting.

3 rotations, 25 minutes each

Table One: Your Answer

Table Two: NetElixir

How can you use a customer’s search behavior to inform your merchandising? What are the ways that retailers are personalizing their product offerings based on browsing patterns and data? This panel answers these questions and presents actionable, detailed ways to maximize your online merchandising strategies. Hear take-aways from innovative, high growth retailers like Goop as they walk through:

• Ensuring preview search has the most relevant products and content to draw in the browsing customer
• Programming natural language processing for specific inquiries for top products to surface
• Using machine learning to get real time information from multiple touch points to inform product recommendations
•  Funneling through products to ensure surfaced products become more tailored as customers browse

Efrat Rosenberg

Product Management & Strategy
Dell.com, Dell Technologies

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Monica Chartier

Product Line Manager
Dell.com, Dell Technologies

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Jason Ferrara

CMO
Searchspring

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Leslie Carruthers

VP, Strategy
YourAnswer

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The roundtable discussions are reconvening. Now is your chance to talk through more pressing issues and get your questions answered in a fun, informal setting. 

1 rotations, 25 minutes each 

Three affiliate experts from Shutterfly, Blue Nile and Fanatics will share how they work together with media partners to create successful and long-lasting partnerships that drive revenue and build brand affinity. Hear ideas for:

•  Shifting your focus to traditional media outlets for performance based deals
•  Finding the right digital media partners—does it make sense for the audience, product and service?
• Optimizing your relationships with partners on a global scale
• Creating strong proposals and plans that seal the deal
• Collaborating on content that feels authentic and keeps your audience engaged
• Identifying strategies that will drive new revenue streams
• Understanding KPIs for your efforts and relaying it back to your stakeholders

Wade Tonkin

Director, Global Affiliate Marketing
Fanatics

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Leslie Carruthers

VP, Strategy
YourAnswer

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Christen Evans

Affiliate Marketing Manager
Cratejoy

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Measuring the effectiveness of your search efforts is no easy task. With the majority of consumers using a search engine to begin their buying process, having a robust PPC strategy is critical to compete. Attend this opening panel discussion and learn:

• Determining what technology is working today to effectively track customers’ search and browse behavior, as shopping preferences have changed due to the pandemic
• Understanding that shoppers are in control of their path to purchase (and how they are exploring through multiple channels at the same time)
• Targeting and testing your search campaigns
•  Providing a compelling shopping and interactive experience that encourages your customers to buy

Ali Haris

Director, SEO
Tailored Brands

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Carolyn Vaccaro

Senior Manager, Performance Marketing
Windsor Fashions

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Jean-Marx Mantilla

Digital Marketing Director
Lands' End

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Leslie Carruthers

VP, Strategy
YourAnswer

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-How to cater your strategy, content and pricing to win over the Amazon shopper.

-Tips on how Amazon shoppers disqualify potential purchases, and how to differentiate yourself over your competition.

-A comprehensive strategy for businesses wanting to expand into Amazon, and how to do it the right way

Mina Elias

CEO
MMA Nutrition

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Relax with a glass of wine or a cold beer and chat with other retailers from similar sized companies who share your pain points. You’ll meet the peers who can

give you tons of advice and technology recommendations in a low key, informal setting.

1. 0-25 Million In Online Revenues

Hosted By: Mina Elias, CEO, MMA Nutrition 

2. 25 – 100 Million In Online Revenues

Hosted By: Craig Kapilow, Senior Director, Strategic Partnerships, Rue Gilt Groupe

3. 100 – 500 Million In Online Revenues

Hosted By: Christine Monaghan, VP, Digital, Astral Brands 

4. 500 Million+ In Online Revenues

Hosted By: Jean-Marx Mantilla, Senior Digital Marketing Director, Lands’ End

Mina Elias

CEO
MMA Nutrition

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Jean-Marx Mantilla

Digital Marketing Director
Lands' End

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Christine Monaghan

VP, Digital
Astral Brands

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Craig Kapilow

Senior Director Strategic Partnerships
Rue Gift Groups

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We’re feeling nostalgic for in person conferences and there is no better place than Palm Springs to embrace the culture of nostalgia! The desert home of eTail West was a Modern Design Mecca and almost a century later, modernism is still the hippest thing about Palm Springs! So come experience vintage Palm Springs with us as we sip on cocktails & soak up the California sun at our first official eTail cocktail reception of 2022.