eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Wade Tonkin, Director, Global Affiliate Marketing at Fanatics
Fanatics Logo

Wade Tonkin


Director, Global Affiliate Marketing
Fanatics

Check out the incredible speaker line-up to see who will be joining Wade.

Download The Latest Agenda

Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021


4:00 PM Co-Presentation: Optimizing Your Affiliate Marketing Partnerships

Wade Tonkin of Fanatics joined by a media partner, will share how they work together to create a successful and long-lasting partnership that drives revenue and builds brand affinity.

Hear ideas for:

  • Shifting your focus to traditional media outlets for performance based deals
  • Identifying and recruiting the right digital media partners 
  • Creating strong proposals and plans that seal the deal
  • Optimizing your relationships with partners on a global scale
  • Identifying strategies that will drive new revenue streams
  • Understanding KPIs for your efforts and relaying it back to stakeholders


  • Wade Tonkin, Director, Global Affiliate Marketing, Fanatics