Online shoppers expect instant, accurate answers every time they search—whether browsing through Google or tapping into AI-powered engines. With new technologies reshaping discovery, retailers face the challenge of excelling in both traditional search and the evolving realm of Answer Engine Optimization (AEO). In this session, leading search strategists reveal how to balance proven SEO best practices with innovative AEO techniques, ensuring retail brands remain visible, authoritative, and ready for the next wave of digital consumer behavior by: 

Retailers face growing pressure to prove what truly moves the needle for sales and growth as customer journeys stretch across more channels than ever before. With the right attribution methodology, brands can move from guesswork to clarity about what drives conversions. In this session, marketing analytics leaders unveil practical checklists and proven techniques to break down the strengths and trade-offs of different attribution models—empowering retail teams to optimize spend, uncover true growth drivers, and fuel data-backed decision making through

The boundaries between search and discovery are rapidly shifting, transforming how consumers find and engage with products online. Retailers must adapt to these changes by embracing new discoverability strategies that not only drive revenue but also build lasting customer loyalty. In this session, industry leaders explore how evolving search and discovery capabilities create seamless shopping experiences that captivate customers and fuel business growth by: