Liam Patterson

CEO Bidnamic

Liam is an entrepreneur with deep experience in digital marketing and ecommerce having previously established and scaled several ecommerce ventures. Liam founded Bidnamic in 2018, drawing on his frustration with managing Google Shopping campaigns for millions of SKUs, using machine learning to level the playing field for growing ecommerce companies.

Monday, February 24: Search & Performance Marketing Summit (retailer only)

8:30 AM Chairperson's Opening Remarks by Bidnamic

Executive, Bidnamic

8:40 AM Keynote Panel: From Funnel To Hourglass: Marketing Strategies For The Non-Linear Customer Journey

Examining how Gen Z has disrupted the traditional marketing funnel with their unique priorities, influences, and tech preferences
Exploring the shift towards a non-linear customer journey where post-purchase experiences play a more pivotal role, necessitating a more holistic approach
Discussing new marketing strategies tailored to engaging Gen Z throughout their dynamic customer journey, emphasizing continuous interaction and personalization
Leveraging digital tools and analytics to enhance customer satisfaction and loyalty

2:20 PM Panel: TikTok Is The New Search Engine: How Can You Take Advantage of This Growing Trend?

Explore TikTok's algorithmic trends and content strategies to enhance discoverability and engagement.
Discuss leveraging TikTok's unique video format for product showcases and brand storytelling.
Share tactics for integrating influencer partnerships and user-generated content to drive conversions.
Analyze case studies of successful TikTok campaigns and their impact on eCommerce growth.

4:00 PM Keynote Panel: The Impact of AI on Search and Search Ad Spend

Exploring how AI technologies are revolutionizing search algorithms and user experience in e-commerce
Analyzing the impact of AI-driven search optimizations on conversion rates and customer engagement
Discussing strategies for maximizing search ad spend efficiency through AI-powered targeting and personalization
Reviewing best practices around successful integration of AI for search performance