Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
This workshop styled panel will walk you through a content checklist! If you’re interested in managing content more effectively, developing engaging content or enhancing your current program, this interactive panel is for you!
- Connected devices: Thinking about content in the context of consumer devices
- Connecting the dots between how customers want to interact with content, and what opportunities can emerge for marketers
- Focusing on where your customer is located for mobile content
- Injecting product suggestions with the moments that matter in their lives
Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Chat it up with peers who can give you different perspectives on a ton of different challenges, and who share similar interests.
Table 1: Internal Flows & Processes: Ensuring alignment within Merchandising, Planning, Finance, & Operations
Hosted By: Kat Guerrero, Product Manager, Business Tools, UncommonGoods
Table 2: Topic Pending
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe
Table 3: Creating The Best Audiences For Facebook And Instagram To Get Your Products Discovered
Hosted By: Mark Bietz, CMO, HalloweenCostumes.com
Table 4: Considerations And Challenges Of Site Enhancement Prioritization
Hosted By: Evan Beigel, Director, eCommerce, GC.com, Guitar Center
Table 5: Mobile eCommerce Design - What's Next?
Hosted By: Bita Shahian, eCommerce Developer/Designer, Cult Gaia