eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Craig Kapilow, Sr. Director Brand Partnerships & Integrated Marketing at Rue La La
Rue La La Logo

Craig Kapilow


Sr. Director Brand Partnerships & Integrated Marketing
Rue La La

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


4:00 PM Checklist Panel: What’s Next In Story-Selling: A Content Creators Checklist

This workshop styled panel will walk you through a content checklist!  If you’re interested in managing content more effectively, developing engaging content or enhancing your current program, this interactive panel is for you! 

  • Connected devices: Thinking about content in the context of consumer devices 
  • Connecting the dots between how customers want to interact with content, and what opportunities can emerge for marketers 
  • Focusing on where your customer is located for mobile content
  • Injecting product suggestions with the moments that matter in their lives 

5:00 PM Retailer Roundtables – Pick A Table, Bring Your Challenges, Get Solutions (And A Cocktail!)

Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Chat it up with peers who can give you different perspectives on a ton of different challenges, and who share similar interests.

Table 1: Internal Flows & Processes: Ensuring alignment within Merchandising, Planning, Finance, & Operations
Hosted By: Kat Guerrero, Product Manager, Business Tools, UncommonGoods

Table 2: Topic Pending
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue Gilt Groupe

Table 3: Creating The Best Audiences For Facebook And Instagram To Get Your Products Discovered
Hosted By: Mark Bietz, CMO, HalloweenCostumes.com

Table 4: Considerations And Challenges Of Site Enhancement Prioritization
Hosted By: Evan Beigel, Director, eCommerce, GC.com, Guitar Center

Table 5: Mobile eCommerce Design - What's Next?
Hosted By: Bita Shahian, eCommerce Developer/Designer, Cult Gaia