eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Craig Kapilow, Senior Director Brand Partnerships & Integrated Marketing at Rue Gilt Groupe
Rue Gilt Groupe Logo

Craig Kapilow

Senior Director Brand Partnerships & Integrated Marketing
Rue Gilt Groupe

Check out the incredible speaker line-up to see who will be joining Craig.

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Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

4:25 PM Fireside Chat: Shifting Trends In eComm And Partnerships To Become D2C

With the Pandemic, businesses have had to completely turn their business models upside down to continue to reach their customers. One way businesses have done this is by forming unique partnerships with established digitally native brands and marketplaces. Join Craig Kapilow of Rue Gilt Groupe and Amanda Paul-Garnier of Frederick Wildman, a premier wine company, as they discuss the partnership they created to reach Frederick Wildman’s customers while staying at home:

  • How marketplaces showcase and sell established brands, ensuring current and new customers are reached
  • Reflections on how the alcohol industry has adapted to shifting customer habits
  • New found success Frederick Wildman has had by partnering with Rue Gilt Groupe, and what tactics were used