Jake Soroka

CMO Scentbird

Jake has been a growth marketing practitioner for over 20 years, since before the term growth marketing came into common use. During that time, he’s focused on minimizing acquisition costs, maxinziming conversion and referral rates and increasing LTV across industries as diverse as gaming, clothing, beauty, skincare and fragrance in the US and Canada. Jake is a data-driven marketer, but understands that the numbers don’t paint the entire picture, and that understanding your customer and speaking to them in their language, on their terms is critical to success.