eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Barry McGeough, SVP, Product & Innovation at Nixon
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Barry McGeough

SVP, Product & Innovation

Check out the incredible speaker line-up to see who will be joining Barry.

Download The Latest Agenda

Transform TECH Summit

Monday, February 24th, 2020

9:30 AM Keynote: From Predictive To Prescriptive: Futureproofing Brand In The Era Of Exponential Disruption

Barry McGeough believes the current state of innovation proves big ideas are not fast enough and the fast enough ideas are not big enough to differentiate a unique brand experience. So where does that put your omni-innovation for your retail business? Barry presents and defines areas where innovation has been defined, works, and has been rolled across the enterprise. Discover how:

  • Retailers need to decide what tech is business critical
  • Innovation Envy: Retailers can stop themselves from being emotional about tech, or perhaps “feeling behind” 
  • Exponential technologies and disruption explained 
  • The transformative role of data in fueling hyper consumer centricity 
  • Thinking about the ways data will drive reshape commerce, markets, supply chains and brands 
  • Looking to future tech and extended reality to make everything more shoppable, building a true omni experience