eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Jenna Posner

CDO Solo Brands

Jenna Flateman Posner is the Chief Digital Officer at SOLO BRANDS, a global outdoor lifestyle portfolio company, leading digital strategy for owned brands like: Solo Stove, Chubbies, Oru, Isle and others. Previous to her tenure at SOLO BRANDS, Jenna served as CDO of SNIPES, a global sneaker and streetwear retailer, and oversaw the strategic direction of digital commerce, online merchandising, customer service, performance marketing and technology. For 4 years she led SNIPES' digital transformation and supported the team that boosted online revenue by 10X over that time. Following her Rugby career, Posner was unsurprisingly drawn to the fast-paced world of tech and has 15+ years of prior experience as a strategic thinker and retail tech expert.

Check out the incredible speaker line-up to see who will be joining Jenna.

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