eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA

1.888.482.6012

Media Center

Reports & StudiesReports & Studies

  • Elevating Advocate Marketing with the Five Types of ReferralElevating Advocate Marketing with the Five Types of Referral
    Referrals are one of the most powerful channels that your brand can leverage, that is, if you understand how. In this concise report, Extole and eTail walk you through the key takeaways from their webinar on exploring the 5 types of referral. 

    Learn what they are, and where each one can be brought to bear for maximum effectiveness when you grab your copy of this awesome new report. 


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  • 3 Keys To International Growth for Retailers3 Keys To International Growth for Retailers

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    Recent data from the Centre for Retail Research reveals that online retail will remain one of the main sources for revenue growth in European markets in 2017. Featuring insights from a survey of 79 European retail executives, this data illustrates that retailers are hungry to harness the power of e-commerce to expand into other markets around the world. As the following deep-dive into our survey suggests, it’s up to retailers to identify and seize online opportunities beyond the borders of their primary markets.


    Key topics include:
    • Types of retailers that participated in the study
    • Key markets for European retailers
    • Planning and executing expansion into new markets

  • Why Top Retailers Are Adopting Performance MarketingWhy Top Retailers Are Adopting Performance Marketing

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    This report benchmarks the digital retail industry including the adoption and management of performance marketing programs such as partner marketing alongside other marketing tactics. The fundamental principle of performance marketing is that all activities should be tracked, measured, recorded and rewarded based on their performance—such as a click-through or conversion. The results analyzed in this report were gathered from survey responses over the summer of 2016 from a large range of executives representing leading retail brands.


    Key topics include:
    • Acquisition and Retention Strategy Across Channels
    • ROI & Measurement
    • Spend Across Marketing Channels

  • How Retailers Can Master Email & CRMHow Retailers Can Master Email & CRM

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    The key to a good event is getting everyone engaged, and we accomplished just that at eTail East’s Pre-Conference Email & CRM Summit. 


    Key topics include:
    • Selecting The Right Systems
    • Using Triggered Messages
    • Successful Content Strategies

  • Five Insights into the Omnichannel LandscapeFive Insights into the Omnichannel Landscape

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    The 2016 eTail East Benchmarking Survey was conducted at the eTail East event, where 98 leaders in multi-channel (58%), pure-play online (35%), in-store only (1%) and other (6%) types of retail were polled to determine the depth of importance omnichannel has for their businesses. This report outlines the five key insights the survey revealed about the omnichannel landscape.


    Key topics include:
    • The top metrics retailers are seeing success in
    • How essential omnichannel strategy is to a business
    • The best ways to invest in digital marketing channels
    • Greatest omnichannel challenges facing retailers
    • The most important benefit of omnichannel strategies
  • The eTail West DirectorThe eTail West Director's Report 2017

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    Omni-channel shopping capabilities can make or break brick and mortar businesses. Smartphones are taking over desktop revenues: by the end of 2015, 40% of eCommerce transactions were done on multiple devices, and are expected to grow 70% by 2017. Retailers need to redesign their online buying experience to reflect the fact that the majority of users visit them via multiple devices. Campaigns must be activated on all devices and all properties fully tagged to leverage mobile and desktop. Frictionless shopping is key.
  • [Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers[Whitepaper] The Mid-Year E-Commerce Outlook for SMB Retailers

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    The urgency with which brands are adapting to omnichannel digital commerce reflects the fact that not only are they facing competition across the spectrum of brands large and small, their customers too are increasingly demanding a high standard of cross channel integration. Digital transformation is at the forefront of retailer's efforts in 2016, quite simply because it cannot be ignored.

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on small to medium business retailers with annual revenues below $100 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

  • The 2016 Retail Holiday Readiness ReportThe 2016 Retail Holiday Readiness Report

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    The sizes of the opportunities available to brands during the holidays are mirrored by the amount of competition around them. As more and more retailers compete digitally, the brands that will successfully cut through the noise in their customers’ inboxes and social feeds will need to take the time to invest in an approach that is as personal as it is dynamic. This holiday season, digital marketers are looking to roll out email campaigns that are targeted, personal, and most importantly, meaningful.


    Key topics include:
    • When to begin holiday campaigns
    • Popular strategies to improve conversions
    • Benefits of triggered emails

  • [Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers[Whitepaper] The Mid-Year E-Commerce Outlook for Mid-Market Retailers

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    Retail brands are constantly refining their commercial capabilities and marketing capabilities. 2016 is no different, as retailers are shifting their marketing budgets and technology investments to better connect with consumers across their increasingly non-linear paths to purchase. The goal is simple: to create a seamless, enjoyable shopping experience across the spectrum of digital and offline commercial channels.

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. This year, Wpromote, Extole and Olapic are concentrating on mid-market retailers with annual revenues from $100-500 million, this report analyzes how brands are seeing success with content-based marketing, omnichannel capabilities, and new marketing techniques.

  • [Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises[Whitepaper] The Mid-Year E-Commerce Outlook for Large Enterprises

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    Thanks in large part to the proliferation of digital commerce channels and new-age technologies, the retail landscape is more competitive than ever. Large retailers with global footprints are under siege by smaller, more agile brands that are seizing competitive advantages wherever they can find them – from more engaging shopping experiences to smoother fulfillment.

    Every year, the eTail team surveys its audience to learn about the tools and technologies they're implementing, the goals they're chasing, and the results they're seeing. Concentrating on large retailers with annual revenues above $500 million, this report analyzes how brands are seeing success with mobile, social, and website performance optimization.

  • [Whitepaper] The Changing Landscape of Omnichannel Retail Marketing[Whitepaper] The Changing Landscape of Omnichannel Retail Marketing

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    Retail brands are tirelessly chasing after a new holy grail: smooth, effortless, and enjoyable shopping experiences across all channels. However, the pursuit of great omnichannel shopping experiences can be difficult, requiring significant investment in new technologies and a shift in strategic focus. Let’s face it; it’s extremely challenging to create consistently great capabilities across desktop sites, mobile sites and apps, social media, and a myriad of other channels.

    So how are retail brands rising to this challenge? eTail’s latest whitepaper, created in conjunction with RetailMeNot, highlights how brands are reshaping their strategies and investing in new technologies to create the best possible omnichannel experiences.


    The paper explores:
    • How mobile is gaining on incumbent technologies as a key commercial and marketing priority
    • How well brands are using data for personalization and predictive marketing
    • How far along brands are in the adoption of next generation digital capabilities, like programmatic marketing

  • [Whitepaper] Mobile & The Next Step in Omnichannel Commerce[Whitepaper] Mobile & The Next Step in Omnichannel Commerce

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    2015 was another year of major mobile disruption, as smartphones and tablets further entrenched themselves as key components of the modern omnichannel shopping paradigm. Mobile is an increasingly important revenue channel, and retailers are investing accordingly.

    Using proprietary data, this report takes a first-hand look at how brands are approaching the opportunities and challenges of mobile into 2016. Topics include:

    • Mobile technology investment priorities
    • Which mobile touchpoints and strategies are producing the best results
    • How mobile is redefining omnichannel commerce

  • Benchmark Report: Holiday Retail Readiness 2015Benchmark Report: Holiday Retail Readiness 2015

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    For many retailers, the sales generated during the holiday season represent a disproportionate amount of their yearly revenues, underscoring the importance of their efforts to prepare effectively in advance of peak shopping season. In today’s digital age, the requirement for preparedness extends across a wide range of channels.

    In eTail's newest benchmark report, retailers discuss the strategies, technologies, and trends that are shaping their holiday preparations. Check out the report to learn how omni-channel retail is preparing for its busiest time of the year.

  • Exclusive: An InsiderExclusive: An Insider's Look at Mobile Innovation in 2016

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    In November 2015, the eTail team sat down with Mickey Alam Khan, Editor in Chief of Mobile Marketer and Mobile Commerce Daily, to discuss trends and opportunities for m-commerce and mobile marketing in 2016. Find out on how mobile is becoming the most important enabler of omnichnnel commerce, how brands can better utilize mobile capabilities, and which brands are doing mobile best.

  • The eTail West DirectorThe eTail West Director's Report

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    The retail industry continues to evolve at a break-neck pace. Omni-channel capabilities have become table stakes, forcing many brands to re-evaluate their operations. When it comes to influencing the consumer journey, retail brands now understand how content can engage and convert. Meanwhile, the age of big data is alive and well, but brands are working to maximize the insight they gain from that data.

    In this year’s Director’s Report, Lori Hawthorne, Director of eTail, analyzes the forces driving retail success and innovation and discusses how the retail landscape is facing major change in 2016.

WhitepapersWhitepapers

  • 7 Search Marketing Tips for 2017 by NetElixir7 Search Marketing Tips for 2017 by NetElixir
    Search Engine Marketing (SEM) continues to improve the growth of small businesses worldwide, with over half of business-to-business (B2B) marketers reporting SEM as their most effective paid advertising method. With the number of mobile users on the rise and the amount of time spent on mobile phones increasing, it’s crucially important to understand how to employ SEM tactics so your products and services are optimally marketed in this ever-changing sphere.  

    Read NetElixir's 7 Proven Search Marketing Tips in 2017 and find out what you can do to turn all your search marketing goals into a reality this year.

    Click the picture on the left to download the report now!