eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Day 3: Meet & Collaborate: Build Your Digital Future
February 27, 2020
Meet & Collaborate Day: Build Your Digital Future
Are you shaping the next generation of retail? Today’s C-Level and SVP speakers are being transformative with tech. They know which cutting-edge technologies you need to invest in now. And by the end of the day, you’ll be an expert too.
7:30 am - 8:00 am
Networking Breakfast For All Attendees & Registration
The fun isn't over yet. Head into the expo to get some breakfast bites and fuel up for our last day of eTail!
8:00 am - 8:15 am
Welcome Remarks
Megan Kessler -
Program Director,
eTail Palm Springs
Kristin Schoenstein -
Program Director,
eTail Palm Springs
8:15 am - 8:30 am
Chairperson’s Remarks
Jason Goldberg -
Chief Commerce Strategy Officer,
Publicis
8:30 am - 9:05 am
Digitally Native Keynote Panel Discussion: D2C Expansion And Creating A Feedback Loop With Customers
Kyle Hoff -
CEO & Co-Founder,
Floyd
Ankit Patel -
VP, Merchandising,
Boxed
Megan Whitman -
Chief Digital Officer,
Kopari Beauty
What factors have led to the direct-to-consumer gold rush? What can be learned from these players as they experiment with physical retail and continue to disrupt their verticals? Learn how these companies have disrupted retail verticals and their recipes for success for the future. We’ll feature C-Level and VP speakers from companies like NomNomNow, whom, after experiencing the benefit of fresh food first-hand with their family pets, set out to disrupt the $30B pet food industry. And Kopari Beauty, where Kiana, in just three years, has helped to expand the world’s first coconut-oil based brand into traditional consumer retailers and received investments from celebrities. This keynote session will also feature the CEO of Floyd, who is able to be agile and nimble in their development process as all products are made in the U.S, and they can tout same day shipping. And we’ll have the VP of Merchandising from Boxed who went from a small start-up in a garage to receiving 100M in annual sales in under four years. They’re here to outline:
- Thinking about the optimal way to communicate with your customer base and gather feedback to help shape optimal shopping experiences
- Being where your customer are: Thinking about growth opportunities that are customer-centric
- Creating a seamless experience for customers in all channels
- Keeping future opportunities top of mind: Where they’re headed next
9:05 am - 9:25 am
Award For eTail Visionary And Presentation With Finalist
Hamish Khayat -
Co-Founder, CEO,
BURST
9:25 am - 9:40 am
Quick Refreshment Break
9:40 am - 10:30 am
Keynote Panel Discussion: Leaders In Retail Tech And What’s Next
Nikhat Afza -
Head of Personalization for Alexa, Devices & Services,
Amazon
Jodi Goldberg -
Head of Industry, Retail,
Google
Robert Petrausch -
Industry Manager Retail,
Facebook
Amy Vener -
Head of Retail Strategy,
Pinterest
Lisa Henderson -
Chief Client Officer, Technology Practice,
Epsilon
Maghan McDowell -
Innovation Editor,
Vogue Business
Tech giants will join each other on stage to talk about their visions for the future and the trends and technology that are revolutionizing consumer shopping behavior. These dynamic panelists will discuss:
- What market leading platforms see next for the future of the industry
- Determining how their platforms will be transformative
- Deep diving into digital transformation in the retail industry – and where they fit in
- Focusing on helping retailers work smarter to achieve their goals
10:30 am - 11:00 am
Morning Refreshment Break – Grab A Cup Of Joe
We’ve got another amazing day at eTail! Grab a cup of joe and settle in.
11:00 am - 11:25 am
Guest Speaker: Redefining Leadership In The New Decade & Cultivating Leadership In A Multi-Generational Workplace
Jeff Butler -
Generational Workplace Expert,
Jeff Butler
Have you ever wondered why some employees continue to underperform while others become rock stars? Or better yet, is it possible to turn new hires into a team linchpins consistently? Imagine being able to lay out a roadmap for employees so that they are able to maximize their leadership ability without having to micro manage them. A path where employees feel empowered and want to contribute versus being obliged to by their over bearing boss. In this program, Jeff Butler reveals the roadmap that the most disruptive companies in the world are leveraging to maximize their employees leadership abilities. More specifically, how to create a team where leadership is encouraged and cultivated to the point where an entire organization benefits. Some strategies are commonplace like instantiating strong management systems, but others are obscure requiring a leader to truly understand how the mind works in order to unlock their employee's potential.
Learning Points:
- The mental traps that hold back high performing employees that attempt to move into leadership positions.
- Discover the 3 employee levels and how to help employees climb the performance ladder.
- Learn how to harness employee intrinsic motivation in order to maximize their leadership ability.
11:25 am - 11:50 am
Keynote: The Future Of Direct To Consumer Brands
Matthew Scanlan -
Co-Founder & CEO,
NAADAM, Thakoon, Something Navy
As the CEO and co-founder of NAADAM, the CEO of Thakoon and the interim CEO of Something Navy, Matt Scanlan is uniquely qualified to understand the future of DTC brands and their current market. NAADAM has become one of the most successful challenger brands on the market, and allowed Scanlan to cultivate the skills needed to run similar DTC brands, utilizing the insights gained from the relationships with their consumer and their habits around fashion and shopping. In adding on Thakoon and Something Navy, he is creating three brands with a distinct voice and niche in the market.
This discussion will address:
- Key differentiators consumers are looking for from their brands
- How DTC brands need to evolve to survive and thrive in the future
- Why sustainability, design and community are the three pillars consumers care about that brands need to focus on
11:50 am - 12:05 pm
Keynote: Say No to Silos! Mobile’s Role In Helping Your Company Achieve Omnichannel Success
Bob Bennett -
VP & GM, Consumer Engagement,
Petco
With the app, your best customers are “logged in” when they enter a store. Now countless new and better experiences are possible for them. These new journeys are so compelling they can move mountains within an organization to bring the alignment necessary to make them possible. Learn from Bob, Head of Engagement at Petco, one of the leading pet specialty retailers in the world, as he showcases how these new journeys come to life and how to test and measure them:
- Having the mobile team take the lead to focus the company towards a customer first mindset using these journeys
- Creating belief by showing cross functional partners what a team of designers, developers, product management and UX researchers can make possible
- Partnering deeply with the organization to roll out across stores and to the public
12:05 pm - 12:30 pm
Keynote: Moving To Offline & Exploring Brand Partnerships: Driving Growth At Brooklinen
Rich Fulop -
Founder & CEO,
Brooklinen
Brooklinen, a Brooklyn based DTC bedding company, is experiencing incredible growth in a crowded market and is continuously finding ways to provide new offerings and experiences that will differentiate and delight. Co-Founder and CEO, Rich Fulop, will share how they are going beyond the DTC playbook. Hear about their journey into physical retail as well as their new marketplace concept and all of the ways they are expanding, partnering and learning from their customers to drive their business forward.
12:30 pm - 1:00 pm
Keynote: Make Digital Innovation A Reality
Sapna Parikh -
ED, Digital and eCommerce,
Clarins
As digital leaders we are tasked with the responsibility to offer incredible customer experiences by foreseeing the latest in digital innovation. Leaders such as Jeff Bezos and Marc Lore started with almost a blank slate and created digital experiences that surpassed what customers expected at that time. In this session learn how you can evaluate digital innovation and create an innovation first organization.
This discussion will address
- Digital innovation philosophy
- Evaluating innovation on a global scale
- Managing key stakeholders and IT partners for innovation approval
- Team structure to support innovation
- Latest digital innovations
1:00 pm - 2:00 pm
Lunch & Networking For All Attendees
2:00 pm - 2:30 pm
Keynote: Building An Industry-Altering Brand
Alex Waldman -
Co-Founder & Chief Creative Officer,
Universal Standard
Universal Standard is unifying fashion, creating access to great style for all women, so a size 34 can shop the same way a size 4 does. A brand that puts its community at the center of everything it does, Universal Standard has opened an honest dialogue with its customers to get real feedback that inspires every move the brand makes. From open casting calls to community-based retail experiences, personalized curation, and web tools that promote representation and access, Universal Standard is creating an entire ecosystem of inclusivity for its customers – with the online and IRL experiences they actually want. This presentation will address:
- How Universal Standard is cultivating inclusivity with personalized curation, service and experience to all women
- What customer behaviors and feedback Universal Standard draws on to understand what customers really want
- How Universal Standard is meeting customers everywhere they are - both online and IRL - to invite dialogues and offer immersive experiences with the brand
2:30 pm - 3:00 pm
Prediction Panel And Retailer Round-Up
Mike Apostal -
Co-Founder, CEO & President,
Factor
Bob Bennett -
VP & GM, Consumer Engagement,
Petco
What will the year ahead (and beyond!) hold for retailers and innovative technology? As retailers are more nimble and agile than ever, what is next to understand the customer on a deeper level from discovery to last mile purchase? The thought leaders on this panel look into their crystal ball and give their best predictions for:
- The tech and themes retailers need to focus on for 2020
- The evolution of brand promise—how will the customer be adapting with your tech?
- What tech is vital to thriving for 2020
- The best “a-ha!” moments of eTail West 2020
3:00 pm - 4:00 pm
California Wine Tasting Experience For All Attendees Hosted By Naked Wines
Cheers! It’s the end of eTail and there is nothing better celebrating your new memories and business opportunities than sitting with multiple glasses of the best wines overlooking Palm Desert. Many thanks to Naked Wines for hosting!
Visit www.NakedWines.com to learn about the independent winemakers this business supports and order yourself a few bottles—they’re delicious!