eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Bob Bennett, VP & GM, Consumer Engagement at Petco
Petco Logo

Bob Bennett

VP & GM, Consumer Engagement

Check out the incredible speaker line-up to see who will be joining Bob.

Download The Latest Agenda

Day 3: Meet & Collaborate: Build Your Digital Future

Thursday, February 27th, 2020

11:50 AM Keynote: Say No to Silos! Mobile’s Role In Helping Your Company Achieve Omnichannel Success

With the app, your best customers are “logged in” when they enter a store. Now countless new and better experiences are possible for them. These new journeys are so compelling they can move mountains within an organization to bring the alignment necessary to make them possible. Learn from Bob, Head of Engagement at Petco, one of the leading pet specialty retailers in the world, as he showcases how these new journeys come to life and how to test and measure them:

  • Having the mobile team take the lead to focus the company towards a customer first mindset using these journeys
  • Creating belief by showing cross functional partners what a team of designers, developers, product management and UX researchers can make possible
  • Partnering deeply with the organization to roll out across stores and to the public